Week 4

Question 1

Events/actions taken after Prince Phillip duke of Edinburgh visit (1959)

Answer 1

• Proper physical education in schools
• adequate recreation facilities for all ages and sections of the community
• an extension of the work of youth organizations in both scope and age
• organizations to promote recreational sports and to encourage people to take part in them.

Question 2

Events following Bill C-131: An Act to Promote Fitness and Amateur Sport

Answer 2

• Creation of Sport Canada and Recreation Canada (renamed Fitness Canada in 1980)
• National conferences on Fitness and Health and Employee Fitness held throughout the 1970s
• School children earned Canada Fitness Award (1970- 1992)
• Canada Fitness Survey launched

Question 3

1969 – National Advisory Council for Fitness and Amateur Sport concluded that ____

Answer 3

Canadians were in terrible shape, and they didn’t care

Question 4

Chair of Council requested federal government provide seed money for ____

Answer 4

the creation of an independent fitness promotion agency

Question 5

1971 – the first meeting of the national, non-profit originally called ____, which included ____ and individuals from the field of ______

Answer 5

Sport Participation Canada, social marketing professionals, physical edu and recreation

Question 6

ParticipACTION - goals

Answer 6

Motivate Canadians to be more physically active, and Improve fitness of Canadians over long term

Question 7

ParticipACTION - strategies

Answer 7

Public service advertising (PSA)
Community events
Educational resources

Question 8

ParticipACTION - early campaigns focused on…

Answer 8

TV, radio, print
Awareness – lack of fitness
Education – how to get started
Introduction – the participaction brand

Question 9

Key messages to ParticipACTION campaign

Answer 9

• Fitness is for everyone, not just athletes and youngsters
• Fitness = beneficial
• Getting there is half the fun
• Fitness is a way of life for individuals, families, and the nation

Question 10

• Although _% of Canadians knew the participaction brand by __ (year), they were not that much more fit

Answer 10

79%, 1978

Question 11

ParticipACTION - 1980s and 1990s; focus shifts, messages, awareness

Answer 11

• Shifting focus from getting started to following through –> Don’t think about it, just do it
• New messages focused on how to do it rather than what to do
• Health education shifted to health promotion
• Fitness movement started to grow
• Health Canada releases 1st physical activity guides to healthy active living
• Awareness grew from 79% to 90%

Question 12

ParticipACTION 00s- present; Aims, current projects

Answer 12

• Ended in 2001, revived in 2007
• Aim to forge partnerships w and btwn organizations committed to promotion of PA and sport

Projects:

• Participaction report card: Grades to multiple categories of physical activity
• Global matrix: Comparison of programs and infrastructure with other nations
• 24 hour movement guidelines: Canada = first country to develop 24 hour movement guidelines