WEEK 4 - understanding online social behaviour Flashcards
How often do we pick up our phone?
58 times per day
How many/how often do Australians use social media?
- 20.80 million social media users in Australia (78%)
- 1 hour 51 mins/day on social media
- 6.1 social platforms used/month
Main reasons for using social media
- Keeping in touch with friends/family (59%)
- Killing spare time (44%)
What social media is used the most by people?
Facebook 78% (20h 15m)
* Facebook Messenger 70% (4h 43m)
* Instagram 62% (11h 46m)
* WhatsApp 45% (2h 56m)
* TikTok 40% (42h 13m)
* Snapchat 33% (17h 2m)
* X/Twitter 30% (2h 31m)
Subjective well-being
- Life satisfaction
- Good vs. bad feeling
Why do peoples subjective well-being vary
- 50% genetic
- 40% intentional activities*
- 10% life circumstances
Overall use of social media and wellbeing
- Meta-analysis of correlational studies (Huang, 2017)
- No association between time spent on social media and life satisfaction, r = -.03
- Positive association between time spent on social media and depression, r = .11*
- More FB use in 14-day experience sampling study predicted feeling worse and lower life satisfaction (Kross et al., 2013)
- Ps who spent 20 mins using FB vs. browsing the internet reported worse mood
Studies on limiting use results
No FB for 5 days, lower life satisfaction than
those controls (Vanman et al., 2016)
* No FB for 1 week, higher life satisfaction and
more positive affect than controls (Tromholt, 2016)
* No FB/Instagram/Twitter/TikTok for 1 week,
higher well-being and lower depression/ anxiety
than controls
* No difference in well-being on a no social media
vs control day (Przybylski et al., 2021)
* When restricted to using social media for 10
mins/day, more instant messaging, no difference
in well-being
active-Passive Model of SNS Use
see photo
Social comparison - Festinger (1954)
- When we are uncertain about our abilities or
opinions, we evaluate ourselves through
comparisons with similar others
What is upward comparison
- Compare ourselves to someone who is better than
us on the key dimension - Feel worse about ourselves, envious
What is a downward comparison
- Compare ourselves to someone worse than us on
the key dimension - Feel better about ourselves
Passive use, social comparison, and envy
- More passive FB use in 6-day experience sampling study predicted more envy, feeling
worse (Verduyn et al., 2015) - Those who used FB passively for 10 min in the lab had lower affective well-being at the
end of the day (Verduyn et al., 2015) - Those high vs. low in Social Comparison Orientation felt worse after browsing an
acquaintance’s FB profile for 5 mins (Vogel et al., 2015
A meta analysis of the effect of social media exposure to upward comparison targets on self-evaluations and emotions
- Meta-analysis of experimental research
- 48 articles involving 7679 participants; 118 effect sizes
- Overall negative effect of upward social comparison relative to downward comparison and controls on social media users’ self-evaluations and emotions
- Significant negative effects of upward comparison on each outcome variable:
- body image
- subjective well-being
- mental health
- self-esteem
What is social capital
- The resources we gain from our relationships