Week 5 - Interview part 2 & Focus Group and Coding Flashcards
What is the purpose of refining your interview process?
To improve the quality and depth of information obtained during interviews
Refining includes using open-ended questions, preparing follow-ups, and adjusting the protocol based on emerging themes.
What are some key considerations when conducting interviews?
Ethics, withdrawn data, sensitive subjects, and holding power as a researcher
These considerations include the duty to disclose and ensuring interviewer safety.
What are the basic steps in data analysis?
- Reading and ‘Memoing’ emergent ideas
- Describing and classifying codes, then into themes
- Developing and assessing interpretations
- Representing and visualizing the data
What is coding in qualitative data analysis?
Coding is combining data into small categories of information, connecting to evidence, and assigning a label or name
This process leads to a code book that defines the codes and provides examples.
When should focus groups be used?
- Gauging consumer preferences
- Generating new ideas or solutions
- Providing input into product/program development
- Exploring the range of experiences with a topic
When should focus groups NOT be used?
- Dealing with sensitive or very personal topics
- Building consensus
- Educating people on a topic
What are the ethical considerations in focus groups?
- No anonymity
- No confidentiality
- Chatham House rules
- Careful crafting of the group
What are best practices for conducting focus groups?
- Record the focus group
- Inform participants about the number of questions and time
- Manage the speaker sequence
- Set expectations at the beginning
- Keep the group on track
- Allocate time effectively
What is the relationship between codes and themes in qualitative research?
Codes can be combined into themes, illustrating the main findings of the study
A qualitative study generally has 25-30 codes leading to 2-3 main themes.
Fill in the blank: The next step after interviewing is to prepare a _______.
transcription
What are some issues to consider when coding?
- The number or frequency of codes
- Whether to use preexisting codes or emergent codes
What should be included in an interview protocol?
- Interview questions
- Consent forms
- Guidelines for conducting the interview
What is a code book?
A document that includes the name of the code, description of its boundaries, and examples for illustration
It is created during the coding process.
What is an example of a code from a study on online learning platforms?
Positive feedback on user interface
What theme might emerge from the code ‘easy navigation’?
Positive User Experience
How long do focus groups typically last?
30-90 minutes
What is a key role of the facilitator in a focus group?
To manage the conversation and ensure balanced participation
True or False: Focus groups can achieve consensus among participants.
False
What should you do with the chat function during online focus groups?
Manage it effectively to facilitate discussion
