Week 5 - Interview part 2 & Focus Group and Coding Flashcards
(19 cards)
What is the purpose of refining your interview process?
To improve the quality and depth of information obtained during interviews
Refining includes using open-ended questions, preparing follow-ups, and adjusting the protocol based on emerging themes.
What are some key considerations when conducting interviews?
Ethics, withdrawn data, sensitive subjects, and holding power as a researcher
These considerations include the duty to disclose and ensuring interviewer safety.
What are the basic steps in data analysis?
- Reading and ‘Memoing’ emergent ideas
- Describing and classifying codes, then into themes
- Developing and assessing interpretations
- Representing and visualizing the data
What is coding in qualitative data analysis?
Coding is combining data into small categories of information, connecting to evidence, and assigning a label or name
This process leads to a code book that defines the codes and provides examples.
When should focus groups be used?
- Gauging consumer preferences
- Generating new ideas or solutions
- Providing input into product/program development
- Exploring the range of experiences with a topic
When should focus groups NOT be used?
- Dealing with sensitive or very personal topics
- Building consensus
- Educating people on a topic
What are the ethical considerations in focus groups?
- No anonymity
- No confidentiality
- Chatham House rules
- Careful crafting of the group
What are best practices for conducting focus groups?
- Record the focus group
- Inform participants about the number of questions and time
- Manage the speaker sequence
- Set expectations at the beginning
- Keep the group on track
- Allocate time effectively
What is the relationship between codes and themes in qualitative research?
Codes can be combined into themes, illustrating the main findings of the study
A qualitative study generally has 25-30 codes leading to 2-3 main themes.
Fill in the blank: The next step after interviewing is to prepare a _______.
transcription
What are some issues to consider when coding?
- The number or frequency of codes
- Whether to use preexisting codes or emergent codes
What should be included in an interview protocol?
- Interview questions
- Consent forms
- Guidelines for conducting the interview
What is a code book?
A document that includes the name of the code, description of its boundaries, and examples for illustration
It is created during the coding process.
What is an example of a code from a study on online learning platforms?
Positive feedback on user interface
What theme might emerge from the code ‘easy navigation’?
Positive User Experience
How long do focus groups typically last?
30-90 minutes
What is a key role of the facilitator in a focus group?
To manage the conversation and ensure balanced participation
True or False: Focus groups can achieve consensus among participants.
False
What should you do with the chat function during online focus groups?
Manage it effectively to facilitate discussion
