week 9

Question 1

what needs to be done in the unfreezing stage

Answer 1

create a felt need for change
establish a positive relationship
help others realise the status quo isnt effective
minimalise resistence

Question 2

what needs to be done in the refreezing stage

Answer 2

create acceptence of the change

provide any necessary resources needed to maintain the change.

Question 3

what needs to be done in the change stage

Answer 3

Implement the change and identify new more effective behaviour

Question 4

explain force coercian

Answer 4

using authority to make change by decree. It is based in legitimacy, reward and punishment.
fast but temporary and prone to resistence.

Question 5

explain rational persuasion

Answer 5

using data and rational argument to pursuade people into change. it is based in expertise and facts. moderate pace and coplience.

Question 6

explain shared power

Answer 6

here the people who need to change are given the problem and play an active role in making a decision. takes much longer but produces lasting results.

Question 7

name the 7 ps

think about each

Answer 7

product
price
promotion
place

people
process
physical evidence

Question 8

name the 5 stages in the decision making process

think about each

Answer 8

need / want recognition
Information Search
Option evaluation
Purchase
Post purchase evaluation

Question 9

explain the 3 types of decisions

Answer 9

habitual
limited
extended