WF Onboarding

Question 2

Who is Wild Fork?

Answer 2

A direct-to-consumer, omnichannel meat and seafood brand aiming to nourish a better life through quality, affordability, and accessibility.

Question 3

Who is Wild Fork’s parent company?

Answer 3

JBS — one of the world’s largest global food companies.

Question 4

What is Wild Fork’s brand purpose?

Answer 4

Nourishing a better life.

Question 5

What is “The Wild Fork Way”?

Answer 5

A cultural philosophy emphasizing operational excellence, brand ownership, and hands-on execution.

Question 6

What is Wild Fork’s Strategic Framework?

Answer 6

A long-term roadmap including vision, purpose, and strategic goals (e.g., customer loyalty, simplicity, supplier partnerships, data-driven decisions).

Question 7

What is a “Forkie”?

Answer 7

A Wild Fork team member — a term used internally to build culture and community.

Question 8

What does O2O mean at Wild Fork?

Answer 8

“Online to Offline” — an omnichannel strategy connecting ecommerce and retail experiences.

Question 9

What are ‘Meaningful Eating Occasions’?

Answer 9

A brand pillar focused on helping customers create intentional, joyful mealtime moments.

Question 10

What does it mean to build emotional connections with customers?

Answer 10

A brand strategy focused on loyalty, storytelling, and authenticity to strengthen the relationship between Wild Fork and its audience.

Question 11

What are Wild Fork’s 3-Year Strategic Objectives?

Answer 11

1. Data + AI 2. Meat & Seafood Authority 3. Customer-for-Life 4. Transformational Culture 5. Simplicity & Efficiency 6. Supplier Partnerships

Question 12

What are Wild Fork’s core values?

Answer 12

Simplicity, Sincerity, Humility, Availability, Determination, Discipline, Ownership.

Question 13

What is the Wild Fork Intranet?

Answer 13

A centralized digital platform for team resources like onboarding, SOPs, HR info, and campaign updates.

Question 14

What is the Connect App?

Answer 14

A team app that offers communication tools, announcements, training updates, and social engagement features.

Question 15

What is the Golden Butcher?

Answer 15

An internal recognition program that celebrates standout team members who embody Wild Fork values.

Question 16

What are “Hot Items” on the intranet?

Answer 16

Weekly rotating announcements featuring top updates and focus areas.

Question 17

Who is part of Wild Fork’s leadership team?

Answer 17

Executives including Olga Gonzalez (CEO), Jenny Chen (Head of Marketing), regional COOs, product leads, and others.

Question 18

Where does Wild Fork operate?

Answer 18

In 10 U.S. states and Ontario, Canada, across 61 stores, 2 fulfillment centers, and 6 dark stores.

Question 19

What is an MFC (Micro Fulfillment Center)?

Answer 19

A location optimized to support online orders and delivery logistics.

Question 20

What is a DS (Dark Store)?

Answer 20

A fulfillment-only store with no customer-facing retail presence.

Question 21

What does the HR team support?

Answer 21

Recruitment, onboarding, payroll, benefits, training, community engagement, and regional HR management.

Question 22

What is a ‘Brand Ambassador’ at Wild Fork?

Answer 22

An internal role every employee is encouraged to embrace — embodying the brand and inspiring others inside and outside the company.

Question 23

What does the ‘Personal Chef Mindset’ mean?

Answer 23

A customer service philosophy where team members act like culinary guides — offering help, product inspiration, and expertise.

Question 24

What is Wild Fork’s updated brand vision?

Answer 24

To be the first option in meat and seafood, close to you.

Question 25

What is Wild Fork’s core business model?

Answer 25

Online-to-Offline (O2O) — bridging digital and retail for a local, flexible shopping experience.

Question 26

What regions are currently profitable for Wild Fork?

Answer 26

Only the Southeast (especially South Florida); all other regions have negative EBITDA.

Question 27

What does 'Frozen is Fresher' mean?

Answer 27

Wild Fork uses -40°C blast freezing (10x faster than home freezing), locking in nutrients and quality.

Question 28

How is Wild Fork vertically integrated?

Answer 28

Full farm-to-fork control: sourcing, freezing, distribution, and delivery all managed in-house.

Question 29

Why is packaging a strategic strength?

Answer 29

Resealable, long shelf life (~12 months), supports food waste reduction and portion flexibility.

Question 30

What is Wild Fork’s 2030 business goal?

Answer 30

$1B in revenue and 6% EBITDA.

Question 31

What is the current O2O footprint strategy?

Answer 31

Targeting 8–12 mile store radiuses; over 90% of the business to be O2O by end of 2025.

Question 32

What are the three main shopping channels?

Answer 32

In-store, store pickup, and local delivery (same day or 2-hour).

Question 33

What does blast freezing at -40°F do?

Answer 33

It seals in vitamins and minerals, reduces crystallization, and keeps meat fresher and more flavorful for longer.

Question 34

How fast is Wild Fork's blast freezing process compared to at-home freezing?

Answer 34

10x faster, locking in taste and tenderness in every bite.

Question 35

How does Wild Fork ensure safe meat handling during transport?

Answer 35

By maintaining frozen temperatures consistently across the entire supply chain.

Question 36

What does “sourced with care” mean at Wild Fork?

Answer 36

Meat and vegetables are selected at peak season for optimal freshness and quality.

Question 37

How many products does Wild Fork offer?

Answer 37

Over 700, including meats, seafood, fruits, vegetables, sides, and more.

Question 38

What is Wild Fork’s freezing technique designed to do?

Answer 38

Preserve nutrients, vitamins, and flavors by using rapid blast freezing.

Question 39

What is meant by impeccable handling?

Answer 39

Products are kept at optimal frozen temperatures throughout the supply chain.

Question 40

How does Wild Fork ensure butcher expertise in-store?

Answer 40

Staff are trained on cut origin, technique, and usage ideas.

Question 41

How is Wild Fork packed to reduce food waste?

Answer 41

Packaging is resealable and designed for freezer storage up to 12 months; portioned to cook only what’s needed.

Question 42

What’s the Cold Chain Management Process (7 Stages)

Answer 42

1. Raw Materials 2. Aging 3. Packaging 4. Freezing 5. Storage 6. Distribution 7. Sales to Customers

Question 43

What is the required storage temperature for all Wild Fork proteins?

Answer 43

Between -10*F to 10*F

Question 44

What’s “FEFO” for stocking (vs “FIFO)?

Answer 44

First Expired, First Out (vs First In, First Out) for stocking shelves

Question 45

What do we call damaged products that are unsuitable for sale?

Answer 45

Non-conforming products

Question 46

What are some common thawing methods customers can use for WF frozen products?

Answer 46

1. In the Microwave (safe and effective, but quality can be effected) 2. In cold running water—needs to be in a wrapped container and once thawed, needs to be cooked/refridged immediately 3. Overnight in the refrigerator—best method for quality and food safety, but takes the longest time

Question 47

What are the Wild For Brand Pillars?

Answer 47

1. Easy 2. Delicious & Healthy 3. Personal Chef 4. Respect for the Planet

Question 48

What’s the Farm-to-Fork Sequence?

Answer 48

1. Farming 2. Raw Materials 3. Aging 4. Trimming 5. Packaging 6. Blast Freezing 7. Distribution

Question 49

What is wet aging?

Answer 49

Under refrigeration, sealed and boxed, takes less time and is less expensive (amount of time depends on the product)

Question 50

What’s the advantage of slow feeding livestock

Answer 50

It will generously marble the meat, which adds more flavor and tenderness to the final product.

Question 51

What’s the benefits of the Wild Fork’s Proprietary Blast Freezing Method?

Answer 51

Frozen at -40*F in less than 40 minutes, preventing ice formation (crystallization), ensuring best flavor and texture