Wild_Fork_Brainscape_Deck_Kirk_Dorman Flashcards
(32 cards)
What is your role focus at Wild Fork?
Build Wild Fork into an emotionally connected freezer-first lifestyle brand. Break grocery shopping habits - own the freezer.
What are Wild Fork’s 7 core values?
Ownership, Determination, Discipline, Humility, Simplicity, Sincerity, Availability
Who are you to Wild Fork?
Creative Brand Builder | Cross-Functional Partner | Consumer-Obsessed Storyteller | Builder, not just Manager
What is your brand philosophy?
Brands are the guide, not the hero. (Empathy > Bias | Connect brand truth to consumer need)
What does A.C.E. stand for in your strengths?
Adaptability, Creativity, Empathy
What is the 0P–4P leadership model you use?
0P = Personal Check-In, 1P = Progress, 2P = Problems, 3P = Priorities, 4P = People & Pulse
What is ‘Spritz Buzz’?
Zonin Lemon Spritz Innovation; 30-60-90 Plan; Oprah Daily hit; 200K+ entries
What is ‘Stella Growth’?
Scaled Stella Rosa from SoCal to #1 U.S. import; built tone; scaled team from 3 → 15+
What is ‘Strawberry Learn’?
Strawberry Bliss campaign spread too thin - refined targeting and learned for next launch
What is ‘Cross-Functional Collab’?
Trade + Sales buy-in; aligned HQ (Italy) and US efforts
What social proof can you share?
4.6% engagement rate | Viral UGC | Built strong organic momentum without heavy paid support
Why do you want to join Wild Fork?
Disruptor brand in traditional space. Growth stage. Fast, collaborative culture. Ready to build.
What are your 5 mental anchors?
- Emotional connection
- Ownership with results
- Product & Ops collaboration
- Creative solutions to commercial goals
- Agility with accountability
What quote primes your interview energy?
“The brands that change habits are the brands that change the world. Today, I bring the passion, creativity, and discipline to help Wild Fork become the brand in every freezer across America.”
What is your 30-second intro pitch?
Hi Jenny, hi Mario — I’m a creative brand builder with 14+ years scaling underdog brands into household names. I’m excited to build Wild Fork into a brand that transforms habits, owns the freezer, and becomes part of people’s lives.
What is the focus of your first 30 days at Wild Fork?
Work in the store; learn the full product portfolio; meet Product and Ops; audit past campaigns; understand brand tone and performance metrics.
Why is product knowledge important in the first 30 days?
You need to speak the language of Product to create campaigns that connect and convert.
What is the focus of days 30 to 60 at Wild Fork?
Participate in active campaigns; learn how HQ and stores execute together; build trust with teams; show your value in a campaign effort.
What is the focus of days 60 to 90 at Wild Fork?
Own a campaign; present a future-facing brief or POV; improve creative efficiency (AI); deepen ties with Product and Ops teams.
What are the two most important departments to partner with?
Product and Operations. Build strong relationships, understand their KPIs, and become their go-to contact.
What is Jenny’s expectation by day 90?
You are leading a campaign, not just contributing. You’ve taken ownership and built cross-functional alignment.
How do you show early leadership in a sales-driven brand team?
Adapt quickly, take initiative, connect campaign ideas to commercial goals, and execute collaboratively with cross-functional teams.
How do you ensure brand campaigns drive real sales?
• Align briefs to business goals
• Track traffic + store pull
• Use test-and-learn
How would you partner with Operations or Product to launch a campaign?
• Co-develop timelines
• Align early on inventory + focus
• Joint briefing to avoid surprises
