What changes did suburban living make? (1941-60) Flashcards
(20 cards)
Who had home ownership?
Middle and upper class Americans
How were the Suburbs segregated?
Lived in own areas
Why was the segregation of Black people in the suburbs beneficial?
Low cost black homes were in reach of very expensive white homes
- Needed maids, servants, cooks, gardeners
How many people lived in the suburbs in 1960?
19 million more than in the 1950s
What made suburban living more expensive?
Childcare, if both parents were working
How did suburbs create their own social network?
Friendship groups of stay at home wives
How were some housewives excluded from friendship groups?
Those who couldn’t conform to the demands of the group
What was the difference in suburban housewives?
Most had labour saving devices
Better off women hired cleaners, maids, cooks, gardeners
What subsect of women did the suburbs create?
Women who had too much time on their hands
How was this subsect of women advertised?
Billboards, magazines, TV advertisements and programmes
What did this subsect of women conform to?
American Dream
What’s a specific evidence for the American Dream?
TV advert of husband returning home to a candle-lit dinner
Slogan = “A tempting table for His Highness”
How was the temptation of suburban living shown?
TV adverts encouraged aspirement
What types of people couldn’t rlly afford to move out of the inner cities?
Non white people in ghettos
How did employment affect the inner cities?
Job opportunities had to be exceptional to help them move to the suburbs
What became the focal point of the suburbs?
Large out of town shopping malls
What was the impact of shopping malls?
Could buy a variety of goods cheaper than at local stores
Who were isolated from the shopping malls?
Women who lived and worked on farms
Why were farm women isolated from the shopping malls?
Distance and economic problems
When was the first shopping mall?
1954 - Detroit suburbs
