Zoella Flashcards
(23 cards)
How many followers does Zoe Sugg have on instagram?
9.2 million
How many subscribers does Zoe Sugg have on YouTube?
5 million
How many subscribers does Zoella have
10 million
when did zoella start posting on youtube
2009
how do zoellas videos differ from 2009
high key lighting, much longer (10-20 mins to 45 mins - 1.5 hours), more ‘aesthetic’ background
how old was zoella when she started posting
19
how many followers did the zoella blog have within a year
1000
which company is Zoella a digital ambassador for
Mind
Zoella companies
A-Z Creatives, Zoella Beauty, Zoella Lifestyle, Filmm app, Template app
Zoella target audience
female, 13-24/25-30, BC1C2, mainstreamers and aspirers
zoella revenue per year
£4 mil
controversies
encouraging fans to buy asos item without stating she has been paid to say, furloughed staff in covid, homophobic statements and mocks chavs, poor quality boots advent calendar (£50)
who regulates ads on youtube/instagram
ASA
when did zoellas blog change from personal to corporate with pronouns changing from ‘i’ to ‘we’
2019
is zoella horizontally or vertically integrated
vertically
example of zoella acting as an opinion leader
‘how i style maxi dresses’ -2010
how does zoella use instagram to encourage community/fandom
broadcast channel ‘zoe’s cosy corner’ and asking opinions in captions ‘feel free to share’
how does zoella self regulate
twitter apology for old tweets video apology for boots
reps in zoella videos
conventional femininity - homemaker, passive, domestic, hair and makeup, destigmatisation of anxiety/mental health issues
when was zoellas first book released
2014
how many books has zoella released
6
how much money is an ad post from zoella on instagram
up to £12,000
