Newspapers

Question 1

What type of newspaper is the Daily Mirror?

Answer 1

Tabloid

Question 2

What political viewpoint does the Daily Mirror support?

Answer 2

Left wing (Labour)

Question 3

Who ran the inquiry into the lockdown parties?

Answer 3

Sue Gray in Jan 2022

Question 4

What is ‘Partygate’ an intertextual reference to?

Answer 4

Watergate in the US 1970s, lead to Nixon resigning, has connotations of political scandal and distrust, corruption

Question 5

What is the Daily Mirror’s target audience?

Answer 5

Over 35, C2DE, working class labour supporters

Question 6

What is the slogan of the DM paper?

Answer 6

‘Heart of Britain’

Question 7

What is the key quote from the headline of the DM?

Answer 7

‘Zero Shame’

Question 8

What is the strapline of the DM?

Answer 8

‘Gray report fallout’

Question 9

What method do the subheadings use to emphasise the severity of the situation on the DM?

Answer 9

Numbers and evidence against BJ but also the elipsis after the evidence ‘300 pictures handed over… and still’

Question 10

Example of emotive language used against BJ on the DM?

Answer 10

‘shameless’ (front page), ‘lying bombast’ (double page spread), ‘stain on our nation’ (double page spread). ‘a mockery’ (double page spread)

Question 11

What is the mode of address in the DM?

Answer 11

Colloquial and direct

Question 12

What is the caption of the main image on the front cover of the DM?

Answer 12

‘I’M NOT GOING’

Question 13

How is ideology of ‘populism’ used in the DM?

Answer 13

Creating binary oppositions between the public and Boris Johnson

Question 14

Why do they use direct quotes from members of the general public?

Answer 14

Increase emotional engagement by personalising the story rather than making it seem a distant, very political story.

Question 15

What is the anchor for Keir Starmer’s article?

Answer 15

‘he should do the decent thing and resign’, shows someone who knows politics well even agrees

Question 16

What company is the DM owned by?

Answer 16

Reach PLC

Question 17

DM website name?

Answer 17

Mirror Online

Question 18

How is Reach PLC integrated?

Answer 18

Horizontally

Question 19

How many monthly views does the DM website roughly get?

Answer 19

Around 22 million

Question 20

What type of newspaper is The Times?

Answer 20

Broadsheet

Question 21

What company owns The Times and who owns that company?

Answer 21

Times Newspapers, News UK, News Corp, Rupert Murdoch

Question 22

What is the political viewpoint of The Times?

Answer 22

Mainly neutral but support right wing in key events like elections

Question 23

Target audience of The Times?

Answer 23

ABC1, right-wing, with cultural capital, well-educated

Question 24

Who are the pull quotes from on the front cover of The Times?

Answer 24

Sue Gray, in white on black background to show importance and emphasis, anchors image of BJ

Question 25

What is at the bottom of the front cover of The Times?

Answer 25

'In The News' section, which shows global aspect and news is accounted for too.

Question 26

Mode of address in The Times?

Answer 26

Formal and compact, with no subheadings, showing the readers high literacy level

Question 27

What is the headline on The Times?

Answer 27

‘Police investigate PM’s four lockdown parties’

Question 28

What is the subheading of The Times?

Answer 28

‘Gray criticises leadership and drinking culture’.

Question 29

What is the representation of BJ?

Answer 29

A lot less explicitly negative, more subtle but still clearly against BJ

Question 30

How is News Corp integrated?

Answer 30

Horizontally and Vertically, huge conglomerate, with rightwing views

Question 31

Is circulation falling for The Times?

Answer 31

No, circulation is remaining steady, print version is more popular than online

Question 32

Why does The Times website have a paywall?

Answer 32

Appealing to the more upper class readers who have disposable income, connotations of quality. Also owned by large conglomerate so can afford risks

Question 33

What is the plug on The Times front cover?

Answer 33

'How to be fit?', softer news, lifestyle supplement 'Times2'. Brighter and more colourful part of page, breaking up very serious news.