I Daniel Blake

Question 1

Who directed IDB?

Answer 1

Ken Loach

Question 2

What genre is IDB?

Answer 2

Social realist

Question 3

Budget of IDB?

Answer 3

£2.5 million

Question 4

Who funded IDB?

Answer 4

BFI and BBC films

Question 5

Box office earnings?

Answer 5

£8 million

Question 6

What prestigious award did IDB win?

Answer 6

Palme d’Or

Question 7

Hashtag used online for IDB?

Answer 7

wearealldanielblake

Question 8

BBFC rating for IDB?

Answer 8

15

Question 9

How many community screenings were there of IDB and how was this possible?

Answer 9

450, 98% of UK cinemas using digital distribution now

Question 10

IDB Guerrilla marketing?

Answer 10

Projected quotes on buildings like London Eye and Houses of Parliament

Question 11

Where was the premier of the film hosted?

Answer 11

Newcastle

Question 12

IDB Grassroots campaign?

Answer 12

eOne hired regional marketing directors, vox pops, free screenings, talks about the film, spread word of mouth organically

Question 13

Trinity Mirror campaign for IDB?

Answer 13

IDB wrote article inside an edition, giveaways for 10,000 free tickets to see the film, ‘how the system failed me and how it could fail you too’

Question 14

Oppositional viewings of IDB?

Answer 14

‘Preachy’ and ‘Fictional’ and ‘Romanticised Benefits Britain’

Question 15

Production companies involved in IDB?

Answer 15

Sixteen Films, Why Not Productions

Question 16

What release pattern was used for IDB and what does it mean?

Answer 16

Platform release, originally started in less cinemas and expanded reach after being out for a while