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Learn Brand Management

Study Brand Management using smart web & mobile flashcards created by top students, teachers, and professors. Prep for a quiz or learn for fun!
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  • Managing Communication, Marketing and Public Relations
    Managing Communication, Marketing and Public Relations

    Managing Communication, Marketing and Public Relations

    By: Julie Nielsen
    Lecture 2: Communication: Managing digital communication across multiple media, Lecture 3: Stakeholder Management, Lecture 3: Corporate identity, branding and corporate reputation
    10
    Decks
    153
    Flashcards
    2
    Learners
  • Digital Marketing/ SM Marketing
    Digital Marketing/ SM Marketing

    Digital Marketing/ SM Marketing

    By: Tatiana Lewis
    SMM: Target audience segmentation & SM Branding, SMM: Identifying, setting, & measuring goals/ SM auditing & competitor research, SMM: Content execution & publishing/ the dark side of social media
    12
    Decks
    240
    Flashcards
    10
    Learners
  • Introduction To Marketing Communications
    Introduction To Marketing Communications

    Introduction To Marketing Communications

    By: Liam Rich
    Integrated Marketing Communications, Brand Management, Buyer Behaviors
    5
    Decks
    76
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Ranya Younis
    Intro, Marketing Environment, STP and Strategic Marketing
    16
    Decks
    207
    Flashcards
    1
    Learner
  • MIS 311
    MIS 311

    MIS 311

    By: Clinton Richardson
    Lecture 13 - IT Infrastructure: Large (Enterprise) Applications, ERP, Metrics, Lecture 14 - Software Development Life Cycle (SDLC), Lecture 15 - Project Management Planning & the Critical Path Method
    12
    Decks
    184
    Flashcards
    4
    Learners
  • business paper 1
    business paper 1

    business paper 1

    By: Madeline Rose
    meeting customers needs, globalisation, MNCS
    54
    Decks
    760
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Lidy Yang
    Chapter 2 - Digital Marketing, Chapter 5 - Consumer Behaviour, Chapter 6 - Segmentation, Targeting And Positioning
    10
    Decks
    136
    Flashcards
    4
    Learners
  • Theories of Marketing
    Theories of Marketing

    Theories of Marketing

    By: Puk slewe
    1.1 Knowledge clip Customer experience management, 1.2 kc: network paradigm, 1.3 lecture 1
    40
    Decks
    516
    Flashcards
    1
    Learner
  • Strategisches Markenmanagement
    Strategisches Markenmanagement

    Strategisches Markenmanagement

    By: Alissia Weishaeupl
    1. Wichtige Konstrukte des Brand Managements, 2. The 7 Approaches
    2
    Decks
    40
    Flashcards
    2
    Learners
  • Tourism & Hospitality marketing
    Tourism & Hospitality marketing

    Tourism & Hospitality marketing

    By: Selene X
    Introduction, 21-03: Swot analysis, Mid-term exam tips
    6
    Decks
    60
    Flashcards
    2
    Learners
  • Marketing Management [TEIM33]
    Marketing Management [TEIM33]

    Marketing Management [TEIM33]

    By: Ben Wi
    L2: B2B Marketing, L1: Introduction to Marketing Management, L3: Service marketing
    10
    Decks
    123
    Flashcards
    2
    Learners
  • 1-HBS-strategy/marketing
    1-HBS-strategy/marketing

    1-HBS-strategy/marketing

    By: a m
    1-what is strategy, 2-the 5 competitive forces that shape strategy, 3-reinveting your business model
    20
    Decks
    72
    Flashcards
    1
    Learner
  • Marketing strategy & practice
    Marketing strategy & practice

    Marketing strategy & practice

    By: E D
    chapter 1 - marketing strategy first principle approach, chapter 2 - marketing principle #1: all customers differ -> managing customer heterogeneity, article 1: rediscovering market segmentation
    19
    Decks
    121
    Flashcards
    2
    Learners
  • Eloqua Implementation Cert
    Eloqua Implementation Cert

    Eloqua Implementation Cert

    By: Peggy Sehorn
    Implementation Overview, Eloqua Fundamentals, Data Model
    12
    Decks
    46
    Flashcards
    2
    Learners
  • Marketing Management (Year 1)
    Marketing Management (Year 1)

    Marketing Management (Year 1)

    By: Makeda Westnutt
    Week 1 :Introduction to Marketing management, Week 2: Understanding customer needs, Week 3: Understanding which customers to serve
    6
    Decks
    181
    Flashcards
    1
    Learner
  • MKTG Exam #1
    MKTG Exam #1

    MKTG Exam #1

    By: Cooper Anderson
    CH 1 -- Art & Science of Satisfying Customers, CH 2 -- Strategic Panning in Contemporary Marketing, CH 3 -- Marketing Environment, Ethics and Social Responsibility
    7
    Decks
    191
    Flashcards
    2
    Learners
  • (Mine) Business.
    (Mine) Business.

    (Mine) Business.

    By: Annabel Molloy
    3.1.1 Understanding the Nature and Purpose of a Business., 3.1.2 Understanding different business forms., 3.1.3 Understanding that businesses operate within an external environment.
    71
    Decks
    1,239
    Flashcards
    7
    Learners
  • Business Power Points
    Business Power Points

    Business Power Points

    By: Yesenia Phillips
    Chapter 16 Addressing legal issues and managing risk, Chapter 17 Operating for Success, Chapter 18 Location, Facilities and Layout
    6
    Decks
    110
    Flashcards
    2
    Learners
  • Internationales Markenmanagement
    Internationales Markenmanagement

    Internationales Markenmanagement

    By: Marc Pastuovic
    Brands & Brand Management, Wert der Marke aus Sicht des Kunden (Customer-Based Brand Equity), Corporate, Product, Service or Retail Branding
    11
    Decks
    52
    Flashcards
    2
    Learners
  • Economic topic
    Economic topic

    Economic topic

    By: Nguyễn Linh
    Product & Brand Management, HBR - Strategy Planning and Execution, HBR - Budgeting
    5
    Decks
    222
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Rachael Sleath
    Distribution Channels, Relationship Marketing, Service And Not For Profit Marketing
    16
    Decks
    224
    Flashcards
    1
    Learner
  • Return on Marketing
    Return on Marketing

    Return on Marketing

    By: Sina Mietz
    01 - Introduction, 02 - Shareholder Value Analysis, 03 - Marketing and Financial Account Metrics
    8
    Decks
    108
    Flashcards
    2
    Learners
  • Dt IB HL
    Dt IB HL

    Dt IB HL

    By: Catalina Svetlana ALIAGA ROMANELLO
    Topic 7.1: UCD, TOpic 7.2: Usability, Topic 7.3 and 7.4: Strategies for User research and UCD
    16
    Decks
    158
    Flashcards
    4
    Learners
  • Quality Service Management
    Quality Service Management

    Quality Service Management

    By: Shevonnae Reid
    Ch 1: Understanding QSM principles, Ch 2: The Physical Experience, People: a Key differentiator
    10
    Decks
    80
    Flashcards
    1
    Learner
  • New Venture Creation & Growth
    New Venture Creation & Growth

    New Venture Creation & Growth

    By: Niek Huggers
    Bruyat, C., & Julien, P.-A. (2000). Defining the Field of Entrepreneurship. Journal of Business Venturing, 16, 165-180., Frese, M., Rousseau, D. M., & Wiklund, J. (2014). The Emergence of Evidence–Based Entrepreneurship. Entrepreneurship Theory and Practice, 38(2), 209-216., Amit, R., Muller, E., & Cockburn, I. (1995). Opportunity Costs and Entrepreneurial Activity. Journal of Business Venturing, 10(2), 95-106.
    8
    Decks
    56
    Flashcards
    3
    Learners
  • Marketing Exam
    Marketing Exam

    Marketing Exam

    By: Jamilyn Moreau
    Chapter 10 | Developing Products & Services, Chapter 11 |Managing Successful Products & Brands, Chapter 13 | Building the Price Foundation
    9
    Decks
    114
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Yassin Chellak
    Marketing Chapter 1: Creating Customer Value and Engagement, Marketing CHAPTER 2 Company and Marketing Strategy, Marketing Chapter3:Analyzing the Marketing Environment
    14
    Decks
    227
    Flashcards
    1
    Learner
  • Organisational communication
    Organisational communication

    Organisational communication

    By: Vlada Bularu
    Corporate Identity and Corporate Image, Corporate Reputation, Corporate Reputation and Stakeholder Management
    12
    Decks
    28
    Flashcards
    2
    Learners
  • ADMS 1010
    ADMS 1010

    ADMS 1010

    By: muffin mufmuf
    Week 1 (Chapter 1: What is critical thinking & Park: Why we should Bulldoze the Business School), Week 2 (Drucker: Managing Oneself & Mintzberg: The Manager's Job: Folklore and Fact), Week 3 (Chapter 2: Claims, Chandler: The Enduring Logic of Industrial Success, & Schumacher: Small is beautiful: A study of economics as if people mattered)
    11
    Decks
    119
    Flashcards
    1
    Learner
  • MKT2210
    MKT2210

    MKT2210

    By: Kevin Laframboise
    Lecture 2 - Marketing Environment, Lecture 3 - Marketing Environment, Lecture 4 - Marketing Research
    14
    Decks
    202
    Flashcards
    1
    Learner

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