1 Social Influence Flashcards
(24 cards)
What is consistency in minority influence
repetition of a message leads to a majority questioning their view
consistency can be
over time (diachronic) or between minority group members (synchronic)
What are the 2 types of consistency in minority influence
over time (diachronic)
between minority group members (synchronic)
what is Flexibility
the minority should acknowledge/make concessions to the majority to avoid appearing too rigid/dogmatic.
Minorities must strike a balance between consistency and flexibility to be successful
What are the 3 processes in minority influence
Commitment
Consistency
Flexibility
What were Moscovici et Al (1969) study results
8% of responses identified a blue slide as green when exposed to a consistent minority
What are some limitations of Moscovici et Al (1969)
Lack of ecological validity
Trival tasks
Lack of differential power in lab studies
What is authoritarian personality
Respect for those in power + blindly obeying
Disrespect towards those believed to be lower
What traits does someone need to be a legitimate authority figure
In a social hierarchical system
Have rules
Power to punish
May be Situational dependent
(The individual has to recognise both theirs and the authority’s positions in the hierarchical system)
What percent when to 450v in Milgram 1963
65%
How many conformed in Asch’s research 1950s
75% conformed at least once
When did Zimbardo’s study happen
1971
What is it called when social change has happened and is now seen as the norm, when the opposite is seen as “strange”
Social cryptoamnesia
The snowball effect, social cryptoamnesia, and the augmentation principle are examples of what?
Social change
What is the snowball effect
When the minority gain traction and convinces more individuals
Gradually turning the minority into the majority
What is a key part of social change to get people to start changing their ideas
Cognitive conflict
What is cognitive conflict in social change
A conflict which challenges existing beliefs leading to a reconsideration of attitudes
What is the augmentation principal
When the minority face adversity for their beliefs but continue to advocate for them
Shows commitment
Agentic state exam definition
(2 marks)
When a person acts on behalf of an authority figure
The actor feels no personal responsibility for their actions
What are 2 explanations for resistance to social influence
Locus of control
Social support
What is a second study into obedience (not milgram)
Hofling - 21/22 nurses obeyed orders over the phone to give a lethal dose to a patient
Phone orders were against the rules
The dose was not specified to be lethal
What are the 3 types of explanation for obedience
Situational (e.g. milgrams variables, hofling’s study)
Disposition (e.g. authoritarian personality, locus of control)
Legitimacy of authority
What is a limitation for the explanations of obedience
Difficult to test
Cultural differences
Can’t account for disobedience rates in studies
Who made authoritarian personality and how did they test for it
Adorno
The F scale
Who created the locus of control
Rotter (1954)
