Post WW2 Flashcards
What is the golden triangle?
diagram showing the relationship between sport, sponsorship and media
represents money making within sport
How does the golden triangle work?
increased sponsorship demands mean..
more money comes into sport mean..
quality of sport increases means..
increased sponsorship demands and so on
What are the benefits of companies sponsoring sports teams?
they will have more media coverage- increased sales
if the company is linked with a sports team or athlete then it will promote a healthy image
improves morale of workers if they are linked with their team
What is the benefits of the golden triangle to sport?
sports get money from media companies
businesses pay sport for advertising
sports become popularised and more fans come
What are the disadvantages of the golden triangle to sport?
only popular sports are televised
media can change nature of sport
more pressure to win due to sponsorship (cheating)
highlights mistakes
What are the advantaged of the media to sport?
inspires a feel good factor
media can increase awareness of minority sport
role models
make sport fairer- VAR, replays
What are the disadvantages of the media to sport?
too much sport on TV
too much pressure on performers to win
copying of bad behaviours of role models
VAR disrupts games
How has commercialisation changed sport?
breaks in play to advertise products
rules and scoring systems changed to speed up action and prevent spectator boredom
less coverage for womens sports
How has tennis developed with commercialisation?
increases in funding-better facilities, technology, coaching and opportunities
increased funding leading to increased prize funds salaries and opportunities for women
players
supports and encourages professionalism higher standard of play higher skill levels which can increase spectator appeal
disadvantages
viewing times and the game structure interrupted by media advertising which may not suit
rules of the game may change losing traditional nature/competition formats may change (1)
increased usage of technology, hawk-eye and appeals methods during game, reducing the flow of the game
How did female participation in tennis increase?
middle class could afford equipment
tennis allowed respectable mixing
rules for tennis were standardised
women were regarded as equal to men in tennis
women played in open events and organised their own tournaments
