Commercialisation

Question 1

golden triangle

Answer 1

shows the link between sport, commercialisation and the media and how each are reliant on the others to grow

Question 2

impact of commercialisation on sport

Answer 2

sport
pos- increased coverage, financial strength
new competitions created
neg- sport becomes business
- bias against minority sports

Question 3

impact of commercialisation on performer

Answer 3

performer
pos- role model, increased earning potential
-improved facilities + access to specialist equipment
-increased availability of pro contracts

neg- lots of games means more fatigue/injury

• celebrities; no private life
• increased pressure to win leads to increase in deviant behav

Question 4

impact of commercialisation on audience

Answer 4

audience
pos- increased range of viewing opportunities
neg- clubs treat fans as business opportunity

Question 5

impact of commercialisation on coaches

Answer 5

coach
pos- more coaching jobs available due to large revenue
neg-may be pressures to play in a more entertaining way
official

Question 6

impact of commercialisation on officials

Answer 6

official
pos- better resources to ensure right decisions are made
neg- greater pressure on officials due to economic cost to team if they lose

Question 7

impact of media on sport

Answer 7

sport
pos- increased popularity, higher participation rates
-promotes healthy lifestyle
neg- minority sports receive less coverage
-fewer people participate in sports; watch instead

Question 8

impact of media on performer

Answer 8

performer
pos- media comments can motivate a player
-increased chance of being discovered
neg- increased pressure of a good performance; increased stress, may lead to injury, highlights mistakes

Question 9

impact of media on audience

Answer 9

audience
pos- increased range of viewing opportunities
-watching high level can improve own performance
neg-fewer spectators at stadium
-may rather watch sport than participate

Question 10

impact of media on coaches

Answer 10

coach
pos-can rewatch performance in order to improve
-can watch opposition to figure out tactics (can be neg other way round)
neg- may be subject to abuse from fans etc

Question 11

impact of media on officials

Answer 11

official
pos -improved viewing angles to aid correct decisions
neg- greater opportunity for analysis can undermine officials

Question 12

golden triangle positive

Answer 12

increased income to allow events to be televised
fund participation initiatives
increased promotion attracts more fans
sports are more organised and funded which improves how they are run

Question 13

golden triangle negative

Answer 13

some media may only focus on negative aspects of a sport
media and sponsors can dictate kick off times which may be bad for performers and spectators
media only televise popular sports

Question 14

media

Answer 14

use sport to gain viewers/readers + to increase income
ofcom- regulations that protect the availability of major listed events
ring fenced- sporting events at national and international level must be available on free to access TV
-number of RF events has declined as channels offer subscriptions which allow access to these (sky, bt etc)

Question 15

reasons for ring fencing

Answer 15

accesses the widest number of viewers
avoids restricting coverage to subscriptions- only some people can afford
enable viewing of events which are seen as part of UK culture

Question 16

adv media coverage

Answer 16

increases profile of sport
increases participation levels
more variations of sport developed to make it more media friendly
generates high levels of income so is more appealing to sponsors

Question 17

dis media coverage

Answer 17

inequalities as popular sports gain a lot more coverage than minority sports
traditional nature of sport is lost
ngbs lose control to sponsors eg rule changes, structure of games and competitions
media controls location and kick off times

Question 18

sport and businesses

Answer 18

businesses support elite teams and performers- sponsorship, advertising contracts and product endorsements
sport is attractive to sponsors
-lots of media coverage
-gains large audiences
-sport is media friendly and entertaining

Question 19

commercialisation and sponsorship

Answer 19

commerc- treating of sport as a commodity, becomes a business, involves buying and selling assets
-sport can make lots of money eg from tv sales
televised sport offers companies investment opportunity by sponsorship
companies better themselves financially by
-increased brand awareness, increased promotion of a product
-company image linked to healthy image of sport (sportwashing)
-opportunities to entertain clients via corporate hospitality