Business Uses Of Online Services - Content Flashcards
What is version control?
It allows the user to know which is the most up-to-date document to use. It is important in collaborative working.
How can version control be managed?
• locking the file and making it read only while one user is viewing or editing it
• using software that allocates version numbers and dates of editing.
What are some advantages of collaborative working online?
Users in different locations can work on the same project.
Users do not need to travel to work together, saving money, time and the environment.
Users can work on the same document instead of on different versions.
Users can use shared workspaces even though geographically separate.
What is transactional data?
Businesses collect data from transactions made by their customers.
Examples of online transactions are purchases from retail sites and use of banking services.
Loyalty cards allow collection of data from purchases made in store as well as online.
Cookies are used to track browsing habits and target advertising.
What are some uses of transactional data?
• ensure specific marketing
• analyse trends so that there is enough stock available to meet forecasts
plan the workforce
What is targeted marketing?
Ths is used to target specific demographics, such as a particular age, gender or shared interest groups.
it uses likes to tailor marketing.
It is relevant to recent search or browsing activity.
