social psych Flashcards
1
Q
what is the elaboration likelihood model
A
- explains attitudes
- what happens when we think abt message
- how long we spend elaborating (high=more time)
2
Q
what is the central vs peripheral route of processing
A
- central: spend more time, all the info into account, high cognition
- peripheral: based on cues (attractive speaker, emotion)
3
Q
effective advertising
A
- sex
- fear
- mood
- self concerm
