France - Beaujolais Flashcards
What is the average size of holdings?
10ha
Is it common for growers to sell their grapes?
Yes, many do, to co-operatives (accounting for 25% of sales) or négociants.
What is the breakdown of domestic/export sales?
60% domestic, 40% export
What are the most important outlets for Beaujolais sold within France?
Direct sales and specialist wine shops, followed by supermarkets and the hospitality sector.
Who are the top 3 export markets, how much of sales do they account for, and what style of wine is their preference?
Japan (Nouveau), and USA and UK (Villages and Crus), together accounting for more than 60% of export sales.
Why has the region recently gained greater attention?
As prices for Burgundian Pinot Noir has risen, attention has turned to Beaujolais for lower priced wines made in a similar style.
Who is the important producer that promoted Beaujolais Nouveau? When?
The Négociant George Duboeuf, who, in 1964, created new markets in France and around the world, and in turn led to the increase of sales of standard Beaujolais and the crus.
What happened to Beaujolais Nouveau in the second half of the 20th century?
The release of the wine became a wine festival and media event, and the wine became hugely popular in France, the UK and especially Japan.
How much of Beaujolais production is Nouveau?
Around 25%.
What has recently happened to demand of Beaujolais?
Beaujolais, and especially the crus, have gained a strong following among sommeliers and wine lovers, especially in the USA, with prices now reaching premium and super premium levels.
