France - South West Flashcards
How is production of Cahors broken down into different producer types?
80% by private companies.
20% by one co-operative, the Cooperative Vignerons d’Olt, which belongs to Vinovaile that operates in four wine regions.
How does Cahors market itself? Since when?
Since 2000, as ‘Cahors, the French Malbec’ and ‘Cahors, the Capital of Malbec’.
A voluntary code has been introduced by growers to indicate three levels of quality and price:
• Tradition - inexpensive, 70-85% Malbec, often grown on rich alluvial soils at higher yields and lower concentration
• Prestige - mid-priced, often grown on the mid slope
• Spéciale - often 100% Malbec, premium priced and grown on the highest plateau.
The latter two categories are often grown at lower yields.
Which markets are Cahors sold to?
70% within France, the two most important outlets are supermarkets and direct sales.
30% by volume exported, though this is increasing. They rose from 10,000hL in 1997 to 40,000 in 2017.
The top 3 markets are the UK (top by volume), Canada, and the USA (together are top by value).
What are the key markets for Madiran?
80% sold within France (50% supermarkets, 25% each hospitality and direct sales or SWR).
Top export markets are the UK, Belgium and Germany.
How is production by producer type broken down in Madiran? Who are key examples?
Roughly a 50:50 split between private producers and co-operatives. Significant producers are Alain Brumont and Ch d’Aydie. Significant coops are Cave de Crouseilles and Plaimont, the latter being a dominant producer in the neighbouring Saint-Mont AOC that also grows Tannat, and has members in Madiran.
What is the division of sales for Jurançon?
Divided almost equally between direct sales, supermarkets and hospitality, with a small percentage being exported.
Who are key producers in Jurançon? How much production do they account for?
Producer: Domaine Cauhapé (dry and sweet)
Co-operative: Cave de Gan, roughly half of production.
How is winemaking changing in Jurançon? Why?
Producers are increasingly making high-quality dry wines as there is competition with other regions within France and outside to sell sweet wines, and general market demand is decreasing.
