Target Market Flashcards
1
Q
What Is Target Marketing?
A
A business plan that focuses on growing sales and brand awareness within a specific group of consumers
2
Q
Demographic
A
Satistics that describe populations and their characteristics.
3
Q
Geographic
A
The study of places and the relationships between people and their environments.
4
Q
Psychographic
A
A method of market segmentation that involves sorting consumers into groups based on shared psychological characteristics, such as personality traits, values, attitudes, interests, and lifestyles.
5
Q
Behavioral segmentations
A
The process of sorting and grouping customers based on the behaviors they exhibit.
6
Q
A
