the promotional mix

Question 1

advertising

Answer 1

the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium

Question 2

personal selling

Answer 2

the strategy that connects directly with the customer in a one-on-one setting and focuses on building relationships

Question 3

sales promotions

Answer 3

a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service

Question 4

direct marketing

Answer 4

a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal

Question 5

public relations

Answer 5

a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal