Market Research

Question 1

What is market research?

Answer 1

the process of evaluating the viability of a new service or product through research conducted directly with potential customers.

Question 2

Brand Research

Answer 2

helps with creating and managing a company’s brand, or identity.

Question 3

Campaign Effectiveness

Answer 3

designed to evaluate whether your advertising messages are reaching the right people and delivering the desired results.

Question 4

Competitive Analysis

Answer 4

allows you to assess your competitor’s strengths and weaknesses in the marketplace, providing you with fuel to drive a competitive advantage.

Question 5

Consumer Insights

Answer 5

reveals why customers behave in certain ways and helps you leverage that to meet your business goals.

Question 6

Customer Satisfaction Research

Answer 6

a type of market research that measures customers’ experiences with products or services, specifically looking at how those meet, exceed, or fail to live up to their expectations.

Question 7

Customer Segmentation Research

Answer 7

aim to divide markets or customers into smaller groups or personas with similar characteristics to enable targeted marketing.

Question 8

Product Development

Answer 8

using customer knowledge to inform the entire process of creating or improving a product, service, or app, and bringing it to market.

Question 9

Usability Testing

Answer 9

concerned with understanding how customers use your products in real-time. It can involve physical products, like a new blender, or digital products like a website or app.