Kiss of the Vampire (Component 1) Flashcards

1
Q

What year was Kiss of the Vampire released?

A

1963

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2
Q

What studio produced Kiss of the Vampire?

A

Hammer Film

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3
Q

What studio distributed Kiss of the Vampire?

A

Universal

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4
Q

What was the hays code?

A

a set of moral guidelines and rules that were meant to make Hollywood pictures “presentable” and “safe” for the public at large, which meant not covering or featuring certain controversial topics, themes, or actions.

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5
Q

What semiotic code is seen in the iconography of the male victim and the female victim kneeling down in the poster for ‘KOTV’?

A

action code

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6
Q

What is chiaroscuro lighting?

A

very deep, low key lighting with contrasting high key lighting

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7
Q

What is a macabre tone?

A

a sense of foreboding

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8
Q

How are binary oppositions created in the kiss of the vampire poster?

A

one of the women could be seen as “empowering” and the other can be seen as a “victim”, opposite ends of the scale

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9
Q

What is the significance of the universal logo on the poster?

A

it shows how the movie is now aimed towards a global audience

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10
Q

What context of the time affects the poster?

A

the fear of women taking men’s jobs after WW2 by use of a female villain

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11
Q

What conventions of the horror genre are shown in the poster?

A

visual codes of the full moon in the background, blood dripping, fangs

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12
Q

How can we apply Van Zoomen’s theory to Kiss of the Vampire?

A

women were objectified for voyeuristic pleasure, men’s bodies were seen as a spectacle

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13
Q

Name 2 key theorists linked to Kiss of the Vampire

A

Stuart Hall

David Gauntlett

Lisbet Van Zoonen

bell hooks

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14
Q

How did Kiss of the Vampre help film posters to evolve for the future

A

the fact there are only antagonists and victims in the poster , no heros

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15
Q

What was the women’s liberation movement?

A

the women’s liberation movement was a feminist movement created to eliminate forms of oppression based on gender

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16
Q

How do representations of gender reflect the fear of men had regarding their authority in society?

A

the male vampire’s fear reflects how men felt as if they were losing their authority in society

17
Q

Which 2 major historical events may have influenced Kiss of the vampire in 1963?

A

assassination of JFK

soviet union launched the first woman into space

18
Q

What does the typography represent?

A

wooden texture to represent coffin

spikes on words represent both fangs, and wooden stakes

19
Q

How did Hammer studios ‘reinvent’ the horror genre?

A

they pushed the limit of censorship and classification

20
Q

Which pill was freely available to all women in the UK from 1961?

A

contraceptive pill

21
Q

Where is Hammer studios from?

A

Great Britain

22
Q

Why was Kiss of the Vampire and society becoming more liberal in its ideologies?

A

Hays code was becoming less prominent in Hollywood

23
Q

What legislation was passed in 1963?

A

equal pay legislation

24
Q

In relation to the ‘why Kiss of the Vampire becoming more liberal in its ideologies’ question 1) what theories can be applied?

A

Van Zoonen

25
Q

Why was ‘Eastman Color’ the promoted in advertising?

A

most films were in black and white at the time so this gave Kiss of the Vampire a unique selling point

26
Q

What organisation did Betty Friedan establish in 1966 and what did they try to carry out?

A

National Organization for Women, which campaigned for legal rights and female autonomy

27
Q

Linking to Van Zoonen, are any of the men in the poster represented as ‘spectacles’?

A

no, they are victimized and fearful

28
Q

What’s the significance of the women’s tight and revealing costumes?

A

although women were getting a more complex representation, film companies didn’t want to completely change and steer away their male target audience

29
Q

Who was the target audience of Kiss of the Vampire? (consider class, age, gender, ethnicity, hobbies)

A

C2DE, 18-25, Male, Western, Hammer Studios fans, Vampire movie fans

30
Q

What kind of character does the iconography of the bat represent the female vampire as?

A

conflict character/antagonist

31
Q

How are stereotypes created / challenged?

A

The woman ‘damsel in distress’ role conforms to stereotypes of women in the 60’s being ‘weaker’, whilst the woman holding the man on the other side challenge stereotypes as it shows a woman in a dominant role and a man in a more submissive role.

32
Q

How can Gauntlett be linked to KOTV?

A

It can be suggested that the subversion of female stereotypes act as tools for woman to construct a more liberated identity.

33
Q

What refers to a selection of consumers that are guaranteed interact with products due to brand loyalty?

A

Pre-sold audience