Black Panther (Component 1)

Question 1

Which organisation is responsible for regulaltion of films in the UK ?

Answer 1

The BBFC ( british board of film classification)

Question 2

Who was Black Panther directed by and when was it released?

Answer 2

Directed by Ryan Coogler and released in February 2018

stretch : why is this culturally
significant to the production and marketing of the film?

Question 3

What is the MCU ?

Answer 3

Marvel cinematic universe - a collection of films based on marvel comics book characters

Question 4

What is the significance of Wakanda in the film Black Panther ?

Answer 4

It represents the effects of European colonization

Question 5

How is Black Panther a horizontally integrated film ?

Answer 5

Black Panther was produced by Marvel studios which is now owned by Disney. This means Black Panther can be promoted via other conglomerates owned by Disney such as Lucas film and Pixar.

Question 6

Which categories did Black Panther get oscar’s in ?

Answer 6

• Costume
• Production Design
• Original soundtrack

Question 7

What is the Black Panther Party?

Answer 7

A political activist group established to monitor police behaviour and prevent brutality.

Question 8

What percentage of Black Panther’s revenue came from non US countries?

Answer 8

48%

Question 9

What hashtag grew attention to the lack of diversity in film nominations ?

Answer 9

oscarssowhite

Question 10

How much did Black Panther gross at the global box office ?

Answer 10

$1.3 bn

Question 11

How does the poster use intertextuality?

Answer 11

References African American activist Huey P Newton

Question 12

How did the collaboration with Kendrick Lamar contribute to the success of Black Panther

Answer 12

Heis a big music star and he produced the soundtrack, bringing together two distinct audiences

Question 13

How is Black Panther a vertically integrated film ?

Answer 13

Marvel ( owned by Disney ) produced the film and after it hit cinemas it was placed on Disney+ for streaming.

Question 14

Which Marvel/Film star contributed to the ‘Word Of Mouth’ publicity the film received via Twitter? And what did they say about the film?

Answer 14

Chris Hemsworth- “blown away, get out and see it if you haven’t already,”

Question 15

How does Black Panther link to Afro-futurism?

Answer 15

It integrates African culture into a sci-fi futuristic setting.

Question 15

What percentage of the films revenue came from non-US countries?

Answer 15

48%

Question 16

What are some key characteristics of MCU films?

Answer 16

1- They are primarily superhero, action movies
2- They feature relatable heroes with internal conflict
3- They have elaborate set designs/special effects
4- They usually have genre hybridity

Question 17

What companies did BP collab with?

Answer 17

Hasbro, Lexus and New York fashion week

Question 18

In Hasbro’s toy selling campaign, who is featured and what did they write about the advertisement?

Answer 18

Charles Pullian Moore - “Characters of colour have historically been marginalized in media commercials like this and simply haven’t existed before”

Question 19

What is a parasocial relationship?

Answer 19

when someone who is famous uses their influence to create a “friendship” between them and their audiences

Question 20

How is BP a marvel film?

Answer 20

Genre (superhero, sci-fi and action), same characters across all films

Question 21

How does Wakanda link to the Black Panther party?

Answer 21

Both Wakanda and the Black Panther party emphasize Black self determination and agency, Wakanda’s isolationist policies also resemble the Bpp’s ten point program call for community, control and self sufficiency

Question 22

What is Synergy?

Answer 22

When more than 1 companies come together for mutual benefit

Question 23

How does synergy help a film’s marketing and promotion?

Answer 23

It helps films to align with relevant companies and brands in order to broaden a film’s reach and impact

Question 24

What genres have traditionally been dominated by white, male characters?

Answer 24

Science fiction and action

Question 25

What is the strategic timing of the release of Black Panther?

Answer 25

Black History Month

Question 26

What is vertical integration?

Answer 26

Owns its own delivery network and can distribute its contents to its subscribers all over the world eg Netflix

Question 27

How is Marvel a smaller company under Disney?

Answer 27

Horizontal and vertical integration

Question 28

How was Black Panther low risk?

Answer 28

• Kendrick Lamar soundtrack
• Star appeal
• Part of an established franchise