Formation (Component 1) Flashcards
(54 cards)
What’s the name of the album that Formation appears on?
Lemonade.
Stretch: Why does this have social/cultural significance?
What month and year was Formation released?
February 2016, the day before Beyoncé performed the song at the Super Bowl final
What US states were most affected by Hurricane Katrina?
Louisiana, Alabama and Mississippi
What genre of dance music inspired much of formation and where did it originate?
Bounce music which originated in New Orleans
What does the graffiti say in Formation and why is it significant?
‘Stop killing us’, makes reference to the issue of police brutality within the US
What was Hurricane Katrina and its impact?
A category 5 hurricane that made landfall in Louisiana and Mississippi, August 2005. The storm caused widespread damage and flooding making it one of the most deadliest and costliest natural disasters in US history.
What is the purpose of the music video?
- to make money
- to advertise the song
- to convey a message
What music video genres does Formation come under?
-concept
-performance
-Intertextual
What is bell hooks’ theory of intersectionality?
The way in which the combination and interconnected nature of identities like race, class and gender impact how someone experiences oppression or privelege
Why was there criticism regarding federal assistance in the aftermath of Hurricane Katrina?
Because homes and communities of black people were seen to be less of a priority in comparison to rich, white-owned communities.
How does editing lead the video to be conceptual rather than narrative?
It does not follow a chronological timeline, sections are split up
(Montage editing, fast paced, non-linear, focuses on themes and motifs, rather than story)
What’s significant about the police car Beyoncé dances on top of?
Is semantic of police brutality in the US
Does Bell Hooks support Beyoncé video?
No - ‘cultural terrorist’
Who directed the Formation video?
Melina Matsoukas
What documentary is intertextually referenced in Formation?
That Beat
What issues does the video attempt to address?
- racial tensions in America e.g. police brutality
- the inadéquate réponse to Hurricane Katrina and the impact it had on African Americans
What clothing are dancers wearing whilst dancing in a parking lot?
Denim which is a reference to the 90s
What Award did ‘Formation’ Win?
Innovation and creative excellence in a music video (2016 Clio Award)
At the 59th Annual Grammys, what awards/nomination did it receive?
Best Music Video
(Lemonade won Best Music Film)
Why is Hurricane Katrina significant in Beyonce’s Formation?
It highlights how African Americans were forgotten about, and did not get any support during this time - She is showing herself ‘this is who I am’
Why is the antebellum costuming significant?
It highlights the time of slavery - it challenges this time as African Americans are seen to be owning the house
What is this scene portraying?
The scene is a political statement about Police Brutality in America; the action code of holding hands up in the air connotes peace or surrender - Beyonce is becoming an opinion leader and denouncing violence.
Why does Beyonce include stereotypes? e.g “i got a hot sauce in my bag. swag”
To show that this is her and that she is proud to be who she is (identity), deposing the negativity that these stereotypes have historically aimed to create, in order to mock and criticize them - as well as targeting a specific audience who will understand the references (cultural)
Why is the quote “ladies lets get in formation” significant?
It serves as a powerful call to action and a statement of black female empowerment
