Component 1 Theories Flashcards

(61 cards)

1
Q

How does Van Zoonen believe gender is constructed?

A

Through discourse and it’s meaning varies according to cultural and historical contexts.

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2
Q

What does bell hooks consider feminism as?

A

“A struggle to end sexist oppression and the ideology of determination”

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3
Q

Stuart Hall- Define hegemony

A

A dominant set of values or ideas, usually held and reinforced by the most powerful people in society

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4
Q

What evidence from the way I, Daniel Blake was funded would challenge Curran and Seaton’s idea?

A

I, Daniel Blake was funded by BFI, BBC and the National Lottery which are publically funded so they are not primarily driven by the logic of profit and power

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5
Q

What is the difference between the female/male gaze in Van Zoonen’s theory?

A

Difference: men are seen by women romantically, women are seen by men sexually.

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6
Q

According to Lévi-Strauss, what has been the historical social function of binary opposites in narratives?

A

They helped us learn how to act and behave from the actions and experiences of others, and the consequences meted out in myths and fables.

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7
Q

In media theory, what are “Characterisations” questions to ask of set texts regarding binary opposites?

A

Which characters are oppositional, and how do costuming, setting, and performance make character juxtaposition visible?

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8
Q

In media theory, what are “Narrative binaries” questions to ask of set texts?

A

How are story events arranged to engineer oppositions, and how do characters’ actions produce contrast?

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9
Q

In media theory, what are “Ideological effects” questions to ask of set texts?

A

Which binary partners are audiences expected to align with, and which oppositional states are we positioned to embrace?

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10
Q

In media theory, what are “Questioning binaries” questions to ask of set texts?

A

How might audiences respond differently to the ideological messaging of binary storytelling, and how might an audience’s political beliefs or life experiences lead them to read against the intended grain of the text?

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11
Q

What is the basic idea of Hegemony in media theory?

A

The media continually reproduces images of a dominant group as superior or powerful.

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12
Q

In Western society, who is typically considered the dominant group according to Hegemony theory?

A

Middle-class white males.

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13
Q

Why do middle-class white males tend to be represented as superior in media, according to Hegemony?

A

Because the media is predominantly produced by middle-class white males.

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14
Q

What is the key point about Hegemony’s subtlety?

A

It is so subtle that those producing the media may not realise they are doing it, and it often goes unchallenged, leading established hierarchies to become accepted norms.

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15
Q

What did research by the Sutton Trust find about top journalists’ education?

A

Over half (54%) of today’s top journalists were educated in private schools, which is disproportionate given only 7% of the population attends private schools.

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16
Q

How can the media’s portrayal of certain groups (e.g., Muslims) lead to fear and lack of understanding?

A

If the only experiences and understanding come from news stories focusing on violence and extremism, it can cultivate fear and influence opinions in daily life.

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17
Q

How does Liesbet van Zoonen propose that the male body is presented in media?

A

The male body is presented and discussed in ways that invoke awe or fear, associating masculinity with power or prowess, often in relation to strength or relationship-based themes.

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18
Q

How does van Zoonen distinguish the portrayal of female nudity from male nudity in media?

A

Female nudity occurs repeatedly out of context, while male bodies are evaluated for their potential as husbands, partners, or fathers.

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19
Q

What does the term “intersectionality” refer to?

A

The overlapping nature of different social markers in our identities, such as race, gender, sexuality, class, age, or ability.

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20
Q

What was the real name of bell hooks?

A

Gloria Jean Watkins

bell hooks chose her pen name from her maternal great grandmother.

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21
Q

Why did bell hooks choose not to capitalize her pen name?

A

To focus on the substance of the books, not on her identity

This reflects a broader feminist goal of emphasizing ideas over individuals.

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22
Q

What is intersectionality?

A

The acknowledgment that racial and sexual discrimination overlap

This concept highlights the specific barriers faced by individuals at the intersection of multiple forms of oppression.

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23
Q

What was the focus of first wave feminism?

A

Voting rights for women on the same basis as men

This movement emerged in the late 19th century.

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24
Q

What issues did second wave feminism address?

A

Reproductive rights, pay inequality, domestic violence

This wave began in the early 1960s and focused on broader inequalities.

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25
What limitations did second wave feminism have according to hooks?
It primarily addressed the needs of white middle-class women ## Footnote This neglect often excluded women of color and those with disabilities.
26
What was the title of bell hooks' first important work published in 1981?
Ain’t I A Woman?: Black Women & Feminism ## Footnote The title references a famous speech by Sojourner Truth.
27
Who coined the term 'intersectionality'?
Kimberlé Crenshaw in 1989 ## Footnote The term encompasses how various social identities overlap.
28
What year did Rebecca Walker coin the term 'third wave'?
1992 ## Footnote This term refers to a newer phase of feminism focusing on various contemporary issues.
29
What topics did bell hooks address throughout her work?
Racism, sexism, capitalism, child literacy, love ## Footnote hooks engaged with a diverse array of social and cultural issues.
30
How did bell hooks engage with pop culture?
She discussed hip hop and issues like colorism ## Footnote This approach is uncommon among academics of her stature.
31
What did hooks observe about representation in hip hop music videos?
Darker skinned black females are often underrepresented ## Footnote This reflects a 'colour-caste' system in the industry.
32
How did bell hooks describe mainstream hip hop?
As a black minstrel show, reinforcing negative stereotypes ## Footnote This criticism highlights the problematic portrayal of Black masculinity.
33
What criticism did bell hooks make about Beyoncé?
She accused her of colluding in the construction of herself as a slave ## Footnote hooks labeled Beyoncé as 'antifeminist' and a 'terrorist' in terms of influence on young girls.
34
What legacy did bell hooks leave behind?
Her ideas on intersectionality advanced third wave feminism ## Footnote hooks' writing style made her work accessible to a wide audience.
35
Who is Claude Lévi-Strauss?
A French anthropologist known for his work on myths and structuralism. ## Footnote He collected stories, myths, and fables globally in the 1950s and 60s.
36
What was a notable characteristic of Lévi-Strauss' academic work?
An almost total lack of concern for media-driven storytelling.
37
What did Lévi-Strauss believe about ancient myths?
They provide essential truths about human processes to organize and engage with the world.
38
What did Lévi-Strauss identify as a common feature in primitive myths?
The use of symbols, motifs, or characters organized into oppositional pairs.
39
What oppositional forces did Lévi-Strauss identify in Native American myths?
The sun and moon.
40
What social functions did Lévi-Strauss attribute to early storytelling?
Conveying ideological purpose and effecting social control.
41
Fill in the blank: If binary thinking is a universal human quality, then media stories should follow a similar _______.
logic.
42
True or False: Crime dramas often simplify complex behaviours into easily digestible storylines.
True.
43
What critique is made against a Straussian reading of audio visual texts?
It oversimplifies the narrative and ignores character complexities.
44
What is a significant issue with the structuralist approach according to the text?
It assumes universal principles underpin story decoding, which may not align with audience interpretations.
45
Fill in the blank: Lévi-Strauss argued that primitive myths universally drew on _______ pairs.
oppositional.
46
What are the two parts that make up a sign according to Ferdinand de Saussure?
Signifier and signified.
47
What is the signifier in the example of the word 'table'?
The word 'table'.
48
What is the signified in the example of the word 'table'?
The surface with four legs.
49
What is denotation in semiotics?
The direct meaning of a sign.
50
What does connotation refer to in semiotics?
The implied meanings attached to a sign.
51
In the example of a girl with multiple piercings, what does her presence in the playground connote?
She is an outsider or a new girl who might be disruptive.
52
What process do texts use to communicate meanings?
Signification.
53
What is polysemy?
The existence of multiple meanings for a single signifier.
54
What is an example of a political word that has taken on a different meaning over time?
'Brexit'.
55
What does Roland Barthes's concept of naturalisation refer to?
Ideas created collectively in society that become accepted meanings.
56
What does Barthes identify as important for understanding narratives?
Different types of signs or 'codes', combined together to create deeper, more complex meanings
57
What are the three most useful types of codes according to Barthes?
* Enigma code * Cultural code * Symbolic code
58
What is the process of signification?
How certain things take on meaning over time.
59
True or False: Semiotics only applies to written language.
False.
60
What does the use of violin music in a scene typically signify?
An emotional scene.
61
What are the 5 semiotic codes?
**CASES** **C**ultural **A**ction **S**ymbolic **E**nigma **S**emantic