Marcus Rashford Flashcards

1
Q

How much is Marcus worth?

A

£65 - £80 million dollars

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2
Q

How does he make money?

A
  • Social media
  • Sponsorships with Nike
  • Manchester United wages
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3
Q

Charity work he does

A
  • food poverty campaigning
  • universal credit campaigning
  • free school meals
  • literacy campaign
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4
Q

How does he fit into the traditional media landscape?

A
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5
Q

Social media - verbal language

A
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6
Q

Social media - visual language

A
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7
Q

Social media - hypertext

A
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8
Q

Social media - other features

A
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9
Q

Website - use of logo

A
  • The logo is consistently there to reinforce the Marcus brand
  • Minimalistic/simple/sophisticated
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10
Q

Website - menu system

A
  • simple
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11
Q

Website - use of image

A
  • shows smart business marcus
  • images are used minimally
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12
Q

Website - colour

A
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13
Q

Website - layout

A
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14
Q

Website - features

A
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15
Q

What is good about associating yourself with Marcus?

A
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16
Q

Website - mode of address

A
17
Q

What is bad about associating yourself with Marcus?

A
18
Q

Who represents Marcus?

A
19
Q

Propp

A
20
Q

Purpose of website

A
21
Q

For the fans

A