Radio 1

Question 1

target audience for radio 1

Answer 1

• target 15 to 29
• uk audience since 2009 is 30

Question 2

style of show/conventions

Answer 2

• 2 hour breakfast slot
• speech
• music
• light hearted banter
• studio guests
• traffic news
• discussions
• phone ins
• cliffhanger endings

Question 3

why is radio 1 no longer popular?

Answer 3

• the generation gap
• the way we consume music now instead of the music itself
• spotify
• apple music
• youtube

Question 4

why was radio 1 not a success initially?

Answer 4

• in 1967 radio 1 was not as popular as the bbc had hoped
• it was not seen as ‘cool’ by young people as bbc was traditional
• it struggled financially as there was no increase in the licence fee to pay for extra radio station
• had a more formal style so young people didnt respond positively
• radio 1 had to follow the bbc to provide information and eduate so young people rejected
• people worried that too much radio music meant they would no longer buy records so ‘needle time’ meant they could play 5 hours of music per day

Question 5

longer term success