Arctic Monkeys Flashcards
1
Q
Target audience
A
- Appeals to both male and female
- White middle class
- 15-29
- 50.7% fans are female as theyre attracted to Alex Turner
- Working class from the North
- 49.3% fans are male
2
Q
How do Arctic Monkeys use video to project their image?
A
- They want to be seen as ‘authentic’ and portray the the codes and conventions of a stereotypical rock indie band who pride themselves on the quality of their music
- Opening monologue by Alex Turner ‘dont believe the hype’
- Video recorded live adds to the authenticity
- Casual clothes to reinforce the ‘realness’ of the band
- The video was shot using three Ikegami 3-tube colour television cameras from the 1980s to give it an aged effect
- Classic live studio references ‘The old grey whistle test’
3
Q
How are Arctic Monkeys like The Beatles?
A
- Set up their own record label to have total control
- Four piece band (vocal,guitar,drums)
- British and successful at home and overseas
- Predominately a guitar based sound
- Prefer smaller venues
4
Q
Secondary audience
A
- The music videos are very similar to original indie rock songs in the 70s and 80s
- This makes it popular with the older generation
5
Q
When and how did they form?
A
- They grew up together in Sheffield
- Formed a band while still in school in 2002
6
Q
psychographics
A
the explorer - need for discovery and challenge
the reformer - values their own independent judgement
the struggler - seek escape/ live for today
