SWOT Flashcards
1
Q
Strategy is
A
PLANNING: a CLUSTER of decisions about what goals to PURSUE, what ACTIONS to take, and how to use RESOURCCES toachieve goals
2
Q
SWOT
A
a planning exercise to identify strengths and weaknesses inside organization, and opportunities and threats outside organization
3
Q
SWOT functional level
A
functional level:
a plan of action to improve the ABILITY OF ORGANIZATIONS DEPARTMENTS TO CREATE VALUE
4
Q
SWOT business level
A
business level:
plan of action to take TAKE ADVANTAGE of FAVORABLE opportunities and fine ways to counter threats
5
Q
SWOT corporate level
A
Corporate level:
plan of action to MANAGE GROWTH AND DEVELOPMENT to MAXIMIZE LONG RUN ability to create value
