Service Flashcards
1
Q
Service Definition
A
The means of enabling value co-creation by facilitating outcomes that customers want to achieve without them having to manage specific costs and risks.
2
Q
Utility Definition
A
The functionality offered by that product or service to meet a particular need (output for outcomes, what the service does, FIT FOR PURPOSE).
3
Q
Warranty Definition
A
Assurance (or guarantee) that a product or service will meet agreed requirements (how the service performs, FIT FOR USE).
