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Flashcards in 1st monthly exam Deck (50):

A broad term that can cover data , knowledge , derives from study, experience, or instruction, signals or symbols(UNESCO Media and Information Literacy Curriculum for Teachers)



Understanding how to connect plot elements
-by time sequencing
By motive-action-consequence

Narrative Acquisition


TV, radio, print, internet, Telephone, or mobile

Mass Media Form-category of media


Taking moral stand that certain messages are more constructive foe society than others ; this is a multidimensional perspective based on thorough analyses of the media landscape

Social Responsibility


Provide channels through which representations and images of the words can be communicates indirectly

David Buckingham(2003),


Can help individual to assess the stage their stage as a media and information literate individual.

Typology of media literacy


Text, audio, video, graphics, animation

Modality-category of media


Strongly motivated to seek out information on certain topics
Developing a detailed set of information on particular topics(sports, politics, etc)
Has high awareness of utility of information and quick facility in processing informant judge to be useful

Intensive development


Refers to the ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in various formats

Information Literacy
(UNESCO Media and Information Literacy Curriculum for Teachers)


Latin term ___________ which means “to share”or to “divide out”



Learning that there are human beings and other physical things apart from ones self : these things look different and serve different functions.

Acquiring Fundamentals


When you use media, information is referred as “the knowledge of specific events or situations that has been gathered or receives by communication, intelligence, or news reports.”



Accepting messages on their own terms, then evaluating them within that sphere
Developing very broad and detailed understanding of the historical, economic , political, and artistic context of messages system

Critical Appreciation


Digital or analog

Format-category of media


Recognizing speech sounds and attach meaning to them.
Being able to reproduce speech sounds
Orienting to visual and audio media

Language Acquisition


The main ways that large numbers of people receive information and entertainment that is television, radio, newspapers and the internet

Oxford Learner’s Dictionaries


Something we use when we want to communicate with people indirectly ,rather than in person or by face-to-face contact

David Buckingham(2003),


Recognizing that ones own individual decisions affect society-no matter how minutely
Recognizing that there some actions an individual can take to make constructive impact on society

Social Responsibility


Process of Communication

1. Transmission Models
2. Ritual or expressive Model
3.Publicity Model
4. Reception Model


Learning the meaning of facial expressions and natural sounds
Recognizing shapes, form , size, color, movement
Recognizing rudimentary concept of time-regular patterns

Acquiring Fundamentals


Means of distributing text and messages to a large mass of people
Carries a certain degree of intellectual baggage or currency with it.

The Penguin Dictionary of Media Studies (2007)


Refers to combination of physical objects used to communicate or mass communication through physical objects such as radio, radio, television, computers, or film, etc.

UNESCO Media and Information Literacy Curriculum for Teachers


Television commercials aggressively convince the audience to buy the products that they advertise.

Publicity model


Provided by Potter(2011)

Typology of media literacy


Source of credible information in which content are provided through an editorial process determined by journalistic values and therefore editorial accountability can be attributed to an organization or a legal person

UNESCO Media and Information Literacy Curriculum for Teachers


the print medium of communication , which includes all newspapers , periodicals ,magazines journals and publications and all advertising therein , and billboards, neon signs and the like, and the broadcast medium of communication which include radio, television broadcasting in all their aspects.

Presidential Decree No. 1018 ()1976


Electronic magnetic or radio waves, light waves

Ways of Transmitting- category of media


Any means ,agency, or instrument of the communication. The physical means by which a sign or text is encoded (put together) and through which it is transmitted (delivered, actualized)

Encyclopedic Dictionary of Semiotic,Media,and Communication(2000)


Developing understanding of differences between:
-Fiction vs. Non Fiction
-Ads vs. Entertainment
-Real vs. make –believe

Narrative Acquisition


According to Littlejohn and Foss (2008) _________ is one of those everyday activities that is intertwined with all of human life so completely that we sometimes overlook to its pervasiveness, importance, and complexity.



Latin word _______ which roughly means ”working together



Making emotional behavior responses to music and sounds
Recognizing certain characters in visual media and follow their movement.

Language Acquisition


Usage of symbolisms
or euphemisms to indirectly refer
to other things.

Ritual or Expressive model


Ability to identify, understand , interpret, create, communicate and compute using printed and written materials associated with varying context,



Ability to identify, understand , interpret, create, communicate and compute using printed and written materials associated with varying context,

Media Literacy
(UNESCO Media and Information Literacy Curriculum for Teachers)


Seeking out different forms of content and narratives
Focusing on searching for surprises and new emotional, moral , and aesthetics reactions

Experiential Exploring


Categories of Media

Ways of Transmitting
Mass Media Form


Ability to make subtle comparison and contrast among many different message elements simultaneously
Ability to construct a summary judgement about the overall strengths and weaknesses of a message

Critical Appreciation


Communication happen due to need to share understanding and emotions.
A representation of shared beliefs

2. Ritual or Expressive model


Tells that communication originates from someone and their message flows through a channel , either sound waves or light waves , and that’s someone on the other end receives the message with a corresponding effect.

Laswell’s Communication Model

Communicator>Message> Medium>Receiver> Effect


Discounting claims made in ads
Sharpening differences between likes and dislikes for shows, characters and actions

Developing Skeptism


“without speech or oral communication , societies could not attain level of civilization; communities could not organize into living and working groups, mark and ritual practices and traditions, debate and decide difficult issues, and transform society for its good.”

As explained by Bulan and de Leon (2002) in their book Practical Speech Fundamentals,


It refers to the ability to understand and use information in multiple formats from a wide range of sources when it is presented via computers and to a persons ability to perform tasks effectively in a digital environment

Technology (Digital) Literacy
(University of Illinios)


Making fun of certain characters even though those characters are not presented as foils in their shows

Developing Skeptism


Explains that communication involves audience as “spectators rather than participants or information receivers”.

Publicity model


Communication is an open process which messages sent and received are open to various interpretations based on the context and the culture of the receiver.

Reception model


Revision model which incorporates the concept of noise that refers to anything that interferes with the message .
More mechanical look at communication.

b. Shannon and Weaver’s Communication Model
>Claude Shannon and Warren Weaver



-depiction of cynical communication where the sender and the receiver have alternating roles in a loop.

Osgood-Schramm Model of Communication


Reception model shows that is not just about saying the message but also considering how the message may be received because of factors that may influence reception

David Berlo SMCR Model of Comunication



Communicator relays his or her account of a selection of events or views/voices in society.
Guided by interest and demands of an audience that is known only by its selection and responses to what is offered.

c. Westley and Maclean Model of Communication

>Bruce Westley and Malcolm Maclean

Event or info (x1, x2,x3,x4..Xn)
channel (B)
audience (C)