Flashcards in lesson iii Deck (13):
milestones in media evolution
Involvement of cyberspace
Can be controlled using the internet
System runs digitally
explains that the culture and society shapes technology.
are those with high-level user interactivity, where the experience is more dynamic and the audience is more involves. Example: Video games
the evolution of communication
first written word
Where the sense of sight is dominant
Invention of Alphabet , allowing humans to learn to read
Explain “The Medium is the Message”.-by Marshall McLuhan
The medium influences how the message is perceived.
refer to forms requiring little involvement from the audience and examples include film and television.
Hot media –
Hearing was predominant and most valuable sense of reception
People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron
Era of media experience of 21st century
Also known as digital or new media
Human history greatly relied on the use of computers
The Internet paved the way for faster communication and the creation of the social network.
believed that society is driven by changes in media and communication technology.
Technological determinism (Mcluhan,2007)
Age of sound and tactile sense of reception
In this age, long distance communication became more efficient.
The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers.