2.2.1 sales forecasting Flashcards
sales forecast
prediction of future sales revenue based on historical data and market trends
strong pound
when the great British pound is stronger than a different currency
weak pound
when the great British pound is weaker than a different currency
benefits of sales forecasting
help businesses plan ahead
provide benchmarks for setting sales targets and revenue goals
assist in financial planning, budgeting, and cash flow management
enable businesses to identify risks
drawbacks of sales forecasting
not always accurate
may become overly reliant
inaccurate forecasting
requires time, resources, and expertise
limitations of sales forecasting
data inaccuracy
unforeseen events
external factors
unpredictable markets