AdWords Tools 1

Question 1

Overview of AdWords tools

AdWords tools can be used for a variety of functions.

5. 6.

Answer 1

1. Account management tools
2. Keyword tools
3. Placement refinement tools
4. Bid and budget management tools
5. Ad creation tools
6. Troubleshooting tools

Question 2

What does the Account management tools do

Answer 2

Account management tools help you view, edit, and update your account efficiently.

Question 3

What does the Keyword tools do

Answer 3

Keyword tools provide resources for choosing effective keywords.

Question 4

What does the Placement refinement tools do

Answer 4

Placement refinement tools enable you to optimize where your ad appears.

Question 5

What does the Bid and budget management tools do

Answer 5

Bid and budget management tools help you make the most of your advertising budget, either by saving you time or providing insight into what you should bid for your advertising.

Question 6

What does the Ad creation tools do

Answer 6

Ad creation tools enable you to create customized ads to promote your business.

Question 7

What does the Troubleshooting tools do

Answer 7

Troubleshooting tools help you figure out how to solve issues that come up in your account. For example, using the disapproved ads filter helps you quickly find and update ads that aren’t running for policy reasons.

Question 8

See your account history

Your AdWords account contains a history of changes that lets you see what you’ve done in the

Answer 8

in the past so you can understand the recipe that led to success – and aim for even better results in the future.

Question 9

See your account history

By seeing your account statistics alongside the changes you’ve made across your campaigns, you can

Answer 9

understand what events may have triggered changes in your ads’ performance.

Question 10

See your account history

You can customize which changes you’d like to see – by

Answer 10

by date range, campaign or ad group, user, and type of change – and, if you decide the changes you’ve made aren’t helping you achieve your advertising goals, you can roll back those changes using the “Undo” feature as long as they were made in the last 30 days.

Question 11

See your account history

you can roll back those changes using the “Undo” feature as long as they were made in the last

Answer 11

30 days.

Question 12

How to see and use your change history

Click the

Answer 12

Tools tab and select Change History.

Question 13

Account actions tracked in your change history

What are the various change types tracked in your history:

6. 7.

Answer 13

1. Ad
2. Budget
3. Bid
4. Network
5. Keyword
6. Status
7. Targeting

Question 14

In addition to changes made directly in your AdWords account, your change history will show changes made via

Answer 14

automated rules, AdWords API, and AdWords Editor.

Question 15

Your change history doesn’t track

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password changes (for security reasons).

Question 16

Using the chart in your change history

If line after line of changes listed makes your eyes swim, take a look at the chart in your change history. Changes are mapped to the chart and you can choose which statistics ?

Answer 16

See different metrics: You can view one or two statistics in the chart. Choose one from the first drop-down menu, and add another to compare to using the second drop-down menu, if you like.

See exact numbers: Move your mouse cursor over a point in the chart, and we’ll show you specific metrics for that data point.

Question 17

Undo changes in your account history

You may not be able to travel back in time, but the

Answer 17

“Undo” feature lets you roll back changes you’ve made in your account during the last 30 days to their previous state.

Question 18

You can undo changes you made to your account on the Change history page, indicated by an

Answer 18

By clicking the Left Arrow Undo Image

Question 19

Many, but not all, changes can be undone. If a change can’t be undone, you won’t

Answer 19

you won’t see an arrow button next to it.

Question 20

In rare circumstances, we won’t be able to undo changes even if you’ve clicked the arrow button (we’ll let you know if that happens). This could be because the associated item has been

Answer 20

has been deleted since the change was made, or someone else with access to your account has already undone the change since you last refreshed the page, for example.

Question 21

Undo changes can take from

Answer 21

30 minutes to 3 hours to appear in your account and on your Change history page.