iPass - Optimizing Performance

Question 1

Does increasing your daily budget increase traffic

Answer 1

No it does not.

Question 2

Does broadening location targeting increase traffic

Answer 2

Yes it does

Question 3

When optimizing, an advertiser should not necessarily

Answer 3

Use exact match type. Even though it helps increase CTR exact matches do not have to be necessarily used. (it can be useful but not necessary)

Question 4

Optimization means taking steps to get the results you want by improving your account’s quality and performance, without

Answer 4

raising your costs.

It can include ad text improvements, changes to your bids, changes to ad targeting options, better organization within your campaign, and more.

Question 5

Are impressions important for ROI

Answer 5

No, impressions are not

Question 6

To maximize traffic to your ad, consider using the

Answer 6

first page bid estimate as a basis for your bidding strategy.

Question 7

What is an important factor to consider when optimizing your account for an improvement in ROI

Answer 7

Assigning your budget appropriately depending on performance.

Question 8

The bid simulator will give you insight on

Answer 8

impressions, clicks and costs

Question 9

An advertiser wishes to increase his clickthrough rate whilst ensuring he maintains the current flow of traffic his site receives. Which of these is the best way to do this?

Answer 9

Use keyword matching options to help filter out searches that are not relevant to the ads

Question 10

Things you can’t test with experiments

Answer 10

1. Targeting of any kind - geo, language, networking, device
2. bidding features
3. daily budget
4. ad extensions
5. ad scheduling
6. frequency capping
7. negative keywords at the campaign level

Question 11

Can you test new placements with Campaign Experiments

Answer 11

Yes

Question 12

In order to run experiments you must switch off

Answer 12

automatic bidding / enhanced CPC.

If you do not switch off both of these features you cannot run campaign experiments.

Question 13

What can’t you do through AdWords Editor when campaign experiments are running

Answer 13

1.Create, Pause, Delete a Campaign Experiment.

Display segmented statistics for experiment and control groups

Question 14

Ad Scheduling is set according to the time zone chosen at the

Answer 14

Account Level

Question 15

An advertiser is running a Search Network campaign that is limited by budget. What effect will increasing CPC bids have on the number of conversions that the campaign receives

Answer 15

Higher cost per conversion with less conversions.

Question 16

An advertiser should seek to constantly improve CTR in relation to

Answer 16

past performance

Question 17

Increasing CPC bids on a campaign that is limited by budget will only result in higher

Answer 17

costs per conversion and less conversions.