iPass - Exam Notes 3 Missed

Question 1

Identifying and correcting _____ areas in your account can help identify possible areas of invalid click activity.

Answer 1

Low Conversion

Question 2

A developer or authentication token is used to track?

Answer 2

API activity

Question 3

The reason why an advertiser has noticed a decrease in traffic since they started using conversion optimizer is probably because

Answer 3

CPA Bids were set below recommended amount

Question 4

An advertiser wants to increase the position of an ad (without increasing bids ) should?

Answer 4

add negative keywords

Question 5

Maximum CPA is the most you are

Answer 5

PREPARED to to pay for a conversion

Question 6

The Traffic Estimator Tool provides:

Answer 6

traffic and cost estimates for new keywords before you add them to your campaign

Question 7

Advertisers who use Conversion Tracking have access to ‘Search Funnels’. What do ‘Search Funnels’ reveal?

Answer 7

Detailed information about clicks and ads, the various steps that users take on your site before conversion takes place

Question 8

With mobile ads, which of the following is a best practice?

Answer 8

Use broad match and general keywords

Question 9

Sam wants to know how many times users are seeing his ads within a given time period. He decides to run a Reach and Frequency Report to determine this information. What does “Reach” and “Frequency” mean?

Answer 9

Reach is the number of unique users who see the ad for a specific time period, Frequency is the number of times that they have seen the ad over that time period

Question 10

The Quality Score of your keywords:

Answer 10

can fluctuate often

Question 11

An advertiser interested in impression share metrics can view this information on the ___ , the ___ and within time reports on the ___.

Answer 11

Campaigns tab, Ad Groups tab, Dimensions tab