iPass - Performance Monitoring Reporting

Question 1

To calculate an ad’s conversion rate you must divide the number of

Answer 1

Conversion / ad clicks

Question 2

Is there a report for language & location performance

Answer 2

No

Question 3

to being performance tracking your campaign on the search network you should create a report on the

Answer 3

Campaigns tab

Question 4

How do you view the placement report

Answer 4

Campaign > Display Network Tab

Question 5

A Placement Performance Report will show

Answer 5

Performance statistics for your ads on specific domains and URLs in the Display Network.

Question 6

Is there a report for Product Listing Ads

Answer 6

Yes

Question 7

Is Search Share Performance a Report

Answer 7

No it is not

Question 8

Which of these is a best practice to apply in order to obtain a high level of performance with your AdWords ads

Answer 8

Create and run tailor-made reports which display detailed statistics on performance

Question 9

What does the Geographic Performance Report not show

Answer 9

Addresses and User information date

Question 10

What does the Geographic Performance Report show

Answer 10

Geographic data and User Location

Question 11

The Conversion (main-per-click) will count multiple conversions per click. This conversion will measure

Answer 11

every time that they happen to purchase, register, fills out a form etc.

Question 12

The Conversion (1-per-click) counts a conversion for every AdWords Ad Click. Conversions after the first click

Answer 12

will not count. If they click the ad it will count as another one-per-click. However, if the user goes in through a bookmark or some other form without clicking the ad. and complete registration, or purchase. the one-per-click will not count, and only have the one from clicking the ad.

Question 13

An advertiser performs a search using a keyword from his account and the Ad Preview and Diagnosis Tool. However, he cannot see his ad in the results. What should be his next step to establish the reason why?

Answer 13

Hover over the speech bubble on the Keywords tab to perform a ‘keyword diagnosis’

Question 14

An advertiser wants to assess the (daily/weekly/monthly) performance of his impression and click statistics for his keywords over a set period of time. Which of these is the correct way for the advertiser to view these metrics?

Answer 14

Select the appropriate date range, then choose the click and impression metrics from the columns drop-down

Question 15

An advertiser would like to analyze data on Cost per conversion and the total Cost for his campaign. How can the advertiser achieve this result

Answer 15

From the Campaigns tab, choose Columns > Customise Columns and select the metrics

Question 16

An advertiser considers increasing the budget for his campaign so it can gain more exposure. Which AdWords report can help him understand whether this action is necessary?

Answer 16

Auction Insights Report

“The Auction insights report provides five different statistics: impression share, average position, overlap rate, position above rate, and top of page rate. You can generate for one or more keywords, ad groups, or campaigns, as long as they meet a minimum threshold of activity for the time period selected.

Question 17

What five statistics does the Auction insights give

Answer 17

1. Average Position
2. Impression Share
3. Overlap Rate
4. Position above rate
5. Top of page rate

Question 18

What is meant by the term ‘Reach’ when running a Reach and Frequency Report?

Answer 18

The number of unique customers who saw the ad in a set time period

Question 19

What is meant by the term ‘Frequency’ when running a Reach and Frequency Report?

Answer 19

The MINIMUM number of times that a unique user saw your ad in a set time scale

Question 20

In order to view the first page bid metric within your statistics table in your account, first you will need to navigate to:

Answer 20

Keywords > Columns > Customise columns > Attributes > First page bid est > Save

Question 21

An advertiser would like to learn more about the assist clicks and assist impressions that have led to conversions for his AdWords campaign. Where can the advertiser find this information?

Answer 21

Search Funnels

Question 22

What are some reports that can be found in the Dimensions Tab

Answer 22

Performance per Label
Time Segmentation
Geographic Performance

Question 23

Is Dynamic Search Ads Performance in the Dimensions Tab

Answer 23

No it is not

Question 24

Advertisers wishing to view invalid click statistics that were automatically filtered from their accounts should see the “Invalid Clicks” and “Invalid Click Rate” columns within the ___ and ___ tabs.

Answer 24

Campaign, Dimensions

Question 25

Relative CTR is way to measure performance on the Google Display Network. It does not influence how often an

Answer 25

ad appears on Search.

Question 26

“Relative CTR is a measure of how your ads are performing on the Display Network compared to

Answer 26

other advertisers’ ads that are appearing on the same websites.”

Question 27

What are factors that that influence how often a given ad appears

Answer 27

1. Ad Rotation
2. Time
3. Approval Status

Question 28

Exact match impression share is available on

Answer 28

Search Network campaigns only

Question 29

Sam has analyzed his Reach and Frequency Report and has decided to implement frequency capping on his campaign. What does this do

Answer 29

It allows advertisers to restrict the amount of times an ad can be shown per day, week or month on the Display Network

“If you turn on frequency capping for a campaign, you specify a limit to the number of impressions you’ll allow per day, per week, or per month for an individual on the Google Display Network. You also choose whether the limit applies to each ad, ad group, or campaign. Frequency capping doesn’t apply to the Search Network. Setting a frequency cap can be helpful if you want to limit the number of times someone sees your ad, or if you want to focus more on gaining exposure to new people.

Question 30

Frequency capping doesn’t apply to the

Answer 30

Search Network.

Question 31

A change to frequency capping, such as a change from a cap of two to three, can take up to

Answer 31

a day to take effect.

Question 32

Although it’s uncommon, a slight server delay can result in the

Answer 32

frequency cap that you’ve set being exceeded.

Question 33

You can use data from the CTR and Conversion rate columns of your frequency report to

Answer 33

help guide you on where to set the cap.”

Question 34

When using the Auction Insights report, the report allows…

Answer 34

The report allows advertisers to compare their performance with other advertisers who are competing in the same ad auctions

Question 35

On the ‘all online campaigns’ view, if conversion tracking is not enabled, which column is most likely to indicate how well a campaign is performing?

Answer 35

CTR

Question 36

Is there a Landing Page Performance

Answer 36

No

Question 37

Is there a report for Account Performance

Answer 37

Yes

Question 38

It is possible to view demographic information for visitors to your website, on the display network such as:

Answer 38

age range & gender

Question 39

On a display network work under the display network tab can you sort by location

Answer 39

No not under the display network tab

Question 40

Are location statistics available in the dimensions tab

Answer 40

Yes, in the dimensions tab.