2L7 - Choice and Self Control Flashcards Preview

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Flashcards in 2L7 - Choice and Self Control Deck (17):
1

Strength of behaviour equation

Strength of behaviour = k X rate of reinforcement

2

Matching Law

The distribution of behaviour can be predicted by the history of the distribution of reinforcement

3

First paradox of choice

Behaviour is controlled by the relative rate of reinforcement, we can change a behaviour by changing the rate of relative reinforcement to another

4

Relationship between people reliant on substances and impulsivity

They are more impulsive

5

Why do delayed rewards lose value? (3 things)

1. Risk of losing reward
2.Expecting transaction costs
3. Concave utility effects on reward

6

How can we increase self control? (6 things)

1.
2.
3.
4.
5.
6.

7

Paradox of Choice 2

Iyengar:

8

MAIN Paradox of Choice 2

Does choice lead to happiness? We like and hate it!

9

Iyengar experiment

Jam shop,
with 6 tasters 40% of people sampled and 30% bought
with 24 tasters 60% stopped but only 3% bought them

Same done again at uni with extra credit similar results

10

Iyengar Chocolate

Same but with chocolate, 3 conditions, no choice, limited, wide choice, limited 40% more satisfied than the others

11

Iyengar conclusion

Limited choice is the best option

12

Schwarz: Why do too many choices reduce choosing?

- Escalation of expectations
- regret and anticipated regret with choice
- opportunity cost
- self blame

13

MAIN Paradox of Choice 2

Does choice lead to happiness? We like and hate it!

14

Iyengar experiment

Jam shop,
with 6 tasters 40% of people sampled and 30% bought
with 24 tasters 60% stopped but only 3% bought them

Same done again at uni with extra credit similar results

15

Iyengar Chocolate

Same but with chocolate, 3 conditions, no choice, limited, wide choice, limited 40% more satisfied than the others

16

Iyengar conclusion

Limited choice is the best option

17

Schwarz: Why do too many choices reduce choosing?

- Escalation of expectations
- regret and anticipated regret with choice
- opportunity cost
- self blame