3.2 Flashcards
(20 cards)
reasons why businesses grow
- shareholders desire large business
- desire high ms and profitability
- desire for stronger market power over customers
- reduced costs from EOS
- opportunities to diversify
- easier access to finance
economies of scale
when average costs decrease with increasing output
problems arising from growth
- diseconomies of scale, operations difficult to manage
- internal miscommunicarions
-overtrading, taking on more than the business can handle
merge
2 companies joining to form a new company
takeover
one company purchasing another
reasons for mergers and takeovers
- strategic fot, to expand into new markets etc
- economies of scale, reducing costs and increasing efficiencies
- synergies , increased red or cost savings
- eliminates competition
- shareholder value
vertical intergration - advantages
- reduces cost of production
- more competitive due to lower costs
- greater supply chain control
- quality control
- forward intergration adds profit and increases brand visbility
vertical integration
forward - merge or takeover with a firm further forward in supply chain
backward - merge of takeover further backward in supply chain
vertical integration - disadvantages
- diseconomies of scale as costs increase eg duplicated roles
- culture clash
- little expertise
horizontal integration - advantages
- increased ms
- cost reudctions due to EOS
- existing knowledge of the industry
- new expertise
horizontal integration
merging or takeover of companies within the same industry and at the same stage of production
horizontal integration - disadvantages
- diseconomies of scale as costs increase
- culture clash
financial risks of mergers/takeovers
-overpayment for m/t, may not be able to regain investment
-integration challenges, too complex
-culture clash
-stakeholder opposition
-debt from acquired company
financial rewards
- increased market share and profitbaility
- cost savings when eliminating duplicate functions
- diversification of products
- access to new markets
- increased value
problems caused by rapid growth
- strain on cash flow if revenue growth doesnt keep up with development expenses
- quality of customer service and products may decrease
- diseconomies of scale may increase cost per unit
- overloaded reponsibilities
organic growth
internal expansion, reinvested profits or loans
organic growth - advantages
- manageable growth pace
- less risky as growth financed by profits
- avoids diseconomies of scale
0 mangement understands business
organic growth - disadvantages
- growth can be slow
- cant always benefit from EOS
- access to finance may be limited
reasons why small firms exist
- more personalised services
- unable to access finance for expansion
- niche products are profitable
- high ability to respon to changing tastes quickly
- avoids DEOS