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Anglais > 60. Advertising > Flashcards

60. Advertising Flashcards

0
Q

Une publicité, une annonce

A

An advert / an advertisement

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1
Q

La publicité

A

Advertising

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2
Q

Une pub

A

An ad

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3
Q

Une publicité dans un journal / à la télévision / à la radio

A

A newspaper / television / radio advertisement

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4
Q

Une publicité, un spot publicitaire (TV ou radio)

A

A commercial

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5
Q

Une page de pub (TV ou radio)

A

A commercial break

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6
Q

Une affiche

A

A poster

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7
Q

Un panneau publicitaire

A

A hoarding (GB) / a billboard

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8
Q

Un prospectus

A

A flyer / a flier

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9
Q

Le courrier publicitaire

A

Junk mail

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10
Q

Mettre une annonce dans un journal

A

To put / to place an advertisement in a newspaper

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11
Q

Une offre d’emploi

A

A job ad(vertisement)

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12
Q

« Offres d’emploi » (la rubrique)

A

Situations vacant

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13
Q

« demandes d’emploi » (la rubrique)

A

Situations wanted

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14
Q

Les petites annonces

A

The small ads / the classified ads

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15
Q

La rubrique rencontres

A

The lonely hearts ads

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16
Q

Le courrier du coeur (la rubrique)

A

The agony column (GB) / the advice column (US)

17
Q

Une campagne publicitaire

A

An advertising campaign

18
Q

Un matraquage publicitaire

A

An advertising blitz

19
Q

Une stratégie publicitaire

A

An advertising strategy

20
Q

Un slogan publicitaire

A

An advertising slogan

21
Q

Un slogan

A

A catchphrase

22
Q

Un slogan accrocheur

A

A catchy slogan

23
Q

La publicité mensongère

A

Misleading / deceptive advertising

24
Q

Un annonceur

A

An advertiser

25
Q

Faire de la publicité pour un produit

A

To advertise a product

26
Q

Un publicitaire

A

An adman

27
Q

Informer les gens sur un produit

A

To inform people about a product

28
Q

Influencer le consommateur

A

To influence the consumer

29
Q

Inciter les consommateurs à acheter

A

To encourage consumers to buy

30
Q

Conditionner les gens afin qu’ils achètent

A

To brainwash people into buying

31
Q

Le contenu d’un message

A

The content of a message

32
Q

Transmettre un message

A

To convey a message

33
Q

Un parrain, un sponsor

A

A sponsor

34
Q

Parrainer un événement sportif

A

To sponsor a sporting event

35
Q

Le parrainage

A

Sponsorship

36
Q

The advertiser looks for things such as sea, sex and sun that move people and uses them to move goods

A

L’annonceur cherche des choses telles que la mer, le sexe et le soleil qui émeuvent les gens et il s’en sert pour faire passer des produits

37
Q

La publicité joue sur nos craintes, notre vanité, notre gourmandise pour nous persuader d’acheter des choses dont nous n’avons pas besoin

A

Advertising play on our fears, our vanity, our greed to persuade us into buying things we don’t need

38
Q

La publicité est la science qui consiste à arrêter l’intelligence humaine suffisamment longtemps pour avoir le temps de gagner de l’argent

A

Advertising in the science of arresting human intelligence long enough to get money from it

39
Q

La publicité est partout. Elle nous est imposée, par exemple à la télévision, à la radio, au cinéma, dans les magazines, sur les bus et sur les maillots des sportifs

A

Advertising is omnipresent. It is imposed on us, for example on tv, on the radio, at the movies, in magazines, on buses and on sportsmen’s jerseys

40
Q

La publicité permet à l’économie de tourner

A

Advertising keeps the wheels of the economy turning

41
Q

La vie serait terriblement monotone s’il n’y avait pas de pub

A

Life would be terribly boring if there were no ads

Anglais (98 decks)

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