5 SEO Flashcards
how can you improve your organic position
describe your business in the website
keyword and their frequency make you webpage revenant.
Most important factor
Content: Location & frequency of keyword on webpage actually.
Performance: how fast is your site & does is work properly
Authority: does you site have good enough content to link to or to do other authoritative sites use your website as a reference or cite the information that’s available. (link popularity)
user Experiences: Usability, CT measurements, what result do users select?
Social Signals: shares, likes, comments,
SEO =
Process of optimizing on-page and off-page ranking factors
SEO: Prosess
Selecting keywords
make a list of possible each term & phrases a potential customer might use when looking for products & services
include synonyms
use there keyword to find you competition on the top search engine. Analyze their keyword and add them to your set
don’t foget location - sensitive information - hotel in davos next to ski slopes
Optimize pages
titles is an important statement
keyword-rich and relevant content
Keywords must fit with the theme of the website
integrate relevant hyperlinks (within the site)
evaluate competitors
search quality linking partners
participate on social media websites
bid:
how much you are willing to pay for that keyword
budget=
max money spent per day
Google display network
pubblicità in altre pagine in quadrati (e.g. Youtube)
Different types of ads
Text Ad Image ad App/digital content ad WAP mobile ad Product listening ad dynamic search ad (like amazon) Video ad
Google adworlds Benefits
Reach: target ads specifically to people who are looking to your products or services
Cost: is cost-effective for business of all sizes (because you can choose your own CPC amount, you decide how much you’ll pay each time someone clicks or views you ad.)
Timing: Google adwords ads engage potential customers at precisely the right moment - when users are actively searching for information related to you business
Flexibility: you can edit an existing ad, then see you updates within 15 min
SEA vs SEO
SEA:
result in 1-2 days
less knowledge needed
ability to turn on and off every moment
easy to compete in highly competitive market space (but will cost)
ability to target local markets
better for short-term and high - margin campaign
SEO
result take 2 weeks to 4 months
requires ongoing learning and experience to reap results
very difficult to control flow of traffic
generally more cost-effective
very difficult to compete in highly competitive market space
can generate exposure on related websites and directories
more difficult to target local market
better for long-term and lower margins campaigns
how ads are ranked?
ad rank = bid x quality score
quality score determined by
keywords, CTR, tolerance of ad text, historical keyword performance, landing page experience ....
Broad Match
all searches using that world. Opener st. gallen = Locano opener, Kloster St. Gallen
Phrase match
requires the world to appear in order.
