12 eTourism player & eBusiness Models

Question 1

Intermediaries

Answer 1

they connect tourist with suppliers

when interest came less intermediaries

but since 2005 they are gaining share in the market

Europe 2008: 66% direct sales, 33% intermediaries

CH: 60 direct 40 indirect

Question 2

Disintermediation

Answer 2

you don’t need intermediaries anymore because an hotel has a own website

classic downstream SC: producer -> wholesaler -> retailer ->customer

complete disintermediation: producer -> customer

Disintermediation of retailer -> Producer -> wholesaler -> consumer

Question 3

how interest changed the structure of the tourism industry

Answer 3

• Flexibility (365- 7 -24)
• transparency (rate comparison)
• Disintermediation
• decreased organizational and distribution costs
• direct access to end consumers

Question 4

B2C

Answer 4

trading and delivery of products & service to consumer

e.g. application where consumers purchase air ticket Easy Jet

Question 5

B2B

Answer 5

trading between producers and intermediaries

e.g. an Extranet between hotelier and destination management organization for exchanging information such as market data or internal news

Question 6

Some basic internet business models Brokerage

Answer 6

(Marketplace) Search agent/metasearch:

e.g Kayak

Bringing Buyers and Sellers together > „Marketplace“

Question 7

Some basic internet business models Merchant

Answer 7

is a wholesaler or retailer of goods and services

e.g Expedia makes his money through the profit margin in the product price.

In Tourism, so-called „Net Rates“ are negotiated with hotels. he buys goods and sell it on its own condition

Question 8

Some basic internet business models Advertising

Answer 8

your own ads

Question 9

Some basic internet business models Community

Answer 9

user loyalty as driver for revenues e.g. tripadvisor