7 Online marketing

Question 1

Email Marketing Advantages

Answer 1

cheap
instant
advertiser can push the message to its audience, as opposed to a website that waits for customer to come on
easy to track. (bounce-back, positive or negative responses, CT; rise in sales)

Question 2

what email are better

Answer 2

Users spend 15-20 second on each email they open

shorter email work better

Question 3

bounce rate

Answer 3

email che ricevi indietro per indirizzi sbagliati

Question 4

email marketing: tips

Answer 4

define your internal goal
keep message on target in order to achieve goals
create an engaging subject line that clues recipients
ensure that the message offers the desired information or action in the “Preview pane”
test with non-stakeholder to see how they view and respond
use the same call to action link in multiple places in the email
measure and compare results
personalize newsletter have 10-20% more response

Question 5

banners & ads

Answer 5

the banner will be automatically deactivated on reaching the number od ad impression booked

TCP: thousand-contract-price

Question 6

banner 2.0

Answer 6

move e.g fat man transform in pretty

Question 7

remarketing

Answer 7

potential customer visit you site

later customer surfs the web and sees your ad

customer goes back to your site

potential customer become paying customers

Question 8

behavioral targeting

select targeting strategies

Answer 8

demographics
social
social psychographics
bizographics 
lifestyle 
behavioral
interests

Question 9

value of video marketing for hotels

Answer 9

Booking are 67% more likely to happened when a video tour is available

interent shoppers who view a hotel’s video are 89% more likely to book

Question 10

Viral marketing

Answer 10

Marketing technique that use pre-existing social networks through self-replicating viral processes, analogous to the spread of pathological and computer viruses

it can be WOM delivered or enhanced by the network effect of the internet

Question 11

Viral marketing cons

Answer 11

vast majority of viral marketing campaigns fail

viral marketing campaigns can be a highly effective means of generating site visitors traffic, as well as incoming links to help boost SEO campaign

only 15% of viral campaigns are successful

reason why they fail: poor content