3 Social media

Question 1

Social Media =

Answer 1

social media / web 2.0 is a social trend in which people use technologies to get thing they need from each other rather than from traditional institutions

Question 2

Web 0.x to 2.x

Answer 2

0. x: few to many. few content produced and consumed. Programs and skills were needed
1. x: many to everybody: many content produced and a lot of content consumed.
2. x everybody to everybody: a lot of content. technology was the key for this development

Question 3

Evolution of the WEB

Answer 3

web 1.0

• Road page
• static
• web browser
• client server
• only few people created
• consuming infos web of information web

2.0

• write and contribute
• post and record
• dynamic
• everyone create
• producing info web of people and social infos

Question 4

web 3.0

Answer 4

Question 5

most used social media platform (active usage excluding china)

Answer 5

FB

Youtube

Google +

Twitter

Linkedin

Instagram

Pinterest

Question 6

Reasons for success of social media

Answer 6

Simplicity

unofficial character

nearly endless content

Question 7

Long trail Phenomenon

Answer 7

our culture & economy shifting away from a focus on a relatively small number of mainstream product and markets toward a huge number of niches

Question 8

is social media really bringing new cusomers?

Answer 8

email works 40 times better that FB and twitter combined

really hard to gain new guest using FB ans twitter

Question 9

ROI of social media

Answer 9

difficult to measure the ROI

Clar ROI 12%

unclear 88%

email clear 38%

many companies use tools why competitors do.

Question 10

why companies use social media

Answer 10

1. Build brand awareness 39%
2. Build brend preference 29%
3. Drive direct leads or sales 15
4. increase customer loyalty 11
5. Provide customer service 3
6. Other 2

Question 11

what marketers think about social marketing

Answer 11

50% of companies tried but don’t really see result, still waiting

10% no resutl

7.5 happy

21 Dissatified

6 new