Powerpoint One Flashcards
The customer segments is based entirely on
number of customers
Customer segments determine an accurate
sales forcast
They determine a sales forecast by asking these questions
- How many would reasonable purchase?
- How many at one time?
- How frequently would they purchase it?
- Is it seasonal?
- What is our capacity to produce/deliver it?
How do we change the revenue and pricing hypothesis
By pricing models and pricing issues such as TCO and ROI
Pricing is an
Art and a science
Pricing involves
Both math and psycology
It is an important signal of a products or service’s ______ to customers
value
Pricing requires _____ a multitude of complex forces
balancing
Price sends important signals to customers: These include:
Quality, prestige, uniqueness, and others
Common small business mistake one example may be charging prices that are too ____ and failing to recognize extra value, service, quality and other benefits they offer, ( which is often referred as_____
Low, differentiation
Know your _____ and what they will pay
target market
A study says that only ____ to ____ % of customers consider price to be the chief criterion when making a purchase
15 to 35
When referring to competition and pricing business must take into account competitors ————-
PRICES
The key is to _______ a company’s products and services
differtiate
________ often eradicate companies profits and scar an industry for years
Price Wars
