Graphology🍎 Flashcards
Illustrations
Pictures or drawings
Typeface/font/typography
Style and appearance of text
Punctuation
Marks used in writing to separate sentences and their elements and to clarify
Logogram
The symbol ‘x’ which represents a kiss
White space
The portion of page left unmarked
Semiotics
The study of signs and symbols
Multi modal
Combine word, image and sound to produce meaning
E.g. a children’s storybook that includes images to support the text
Variant orthography
Deliberately using non standard spelling go meet a certain function, audience or genre
Logo
A symbol or other small design adopted by an organisation to identify its products
Graphemes
A letter of the alphabet, mark of punctuation, or any other individual symbol in a writing system
Caption
A title or brief explanation accompanying an illustration poster or cartoon
Headlines
A heading at the top of an article or page
Bylines
A line in a newspaper or magazine which makes the writer of an article
Masthead
The name of a newspaper, webpage magazine
Capitalisation
Letters being lower or upper case can provide a particular purpose to a text
