7 Figure Framework

Question 1

What is the RFCDPO framework?

Answer 1

Rapport frame current situation desired situation pitch objections

Question 2

What are the 11 main goals of this framework?

Answer 2

Don’t trust with the prospect

Get them to share their thoughts openly

Find out what they really want

Help them see the problems they have, including the ones they may not notice yet

Understand why they haven’t achieved their goals on their own

The consequences of not reaching their goals feel real to them

Clearly explain the value you offer

Move quickly from Smalltalk to meaningful conversation

Address potential objections early on

Have the prospect tell you why they need to act now not later

Handle any concerns or objections, they bring up

Question 3

No matter how great script is you also need what?

Answer 3

I dialled an offer that makes sense

Result proof and a track record of success

Follow of assets

CRM system

Marketing and nurturing assets

Convection in what you’re selling

Flexibility in your approach

Basic understanding of frames

Call control

The ability to rephrase a single question in multiple ways

Strong tonality

Systematic tracking

Question 4

What are the six components of the rapport stage?

Answer 4

Tech check

Call out / common ground

Context check

Mini pitch

Check-in

Time check

Question 5

What is a tech check?

Answer 5

Hey prospect, can you hear and see me okay?

Is there a problem with your camera? I can’t see you right now.

Question 6

What is a callout or common ground?

Answer 6

I noticed on the form you said XYZ, question about it

I saw that something you found about them in research , question about about it

Nice thing in their background , friendly assumption about it

End of the week : did you have a busy week?

Beginning of the week : are you off to a good start this week?

Question 7

What is a context check phrase?

Answer 7

I’m just curious before we jump in here what do you already know about us at Mason Marie growth IO?

Question 8

What is a mini pitch example?

Answer 8

What were mainly known for is Getting appointments which has helped our clients increase their revenue by 50k+

Simply put where known for getting appointments your competitors don’t have access to by running ads that have increased our clients revenue by 50k+

Question 9

What is a check-in example?

Answer 9

Does that sound like what you came here today to learn more about?

Question 10

What is the time check example?

Answer 10

I want to make sure we have the full 45 minutes to the car. Do you have an earlier or hard stop?

Question 11

What is the purpose of the frame?

Answer 11

To position yourself as the expert and authority that has taken hundreds of these calls

Question 12

What is the purpose example?

Answer 12

So what I found best for these calls is…

In the first half of this call , ask some questions and we were completely honest. No conversation to better understand where you’re currently at compared to where you’d like to be with your business to see what that gap looks like.

If it feels like you’re a good fit a walk through exactly how we can help

Question 13

What is the push away example?

Answer 13

But if not, if it’s not a good fit, i’ll just try my best to point you in the right direction

Question 14

What is the check-in frame?

Answer 14

Does that sound good to you?

Question 15

What are the three components of the frame?

Answer 15

The purpose

The push away

Check in

Question 16

What are the three stages of their current situation?

Answer 16

Motivation

Details

Pain

Question 17

What are motivation questions to understand their current situation?

Answer 17

So what motivate you to take the time and book this call with me today?
(You’re a busy guy, why decide to take time out of your day to speak to us)

What about the ad, Cold pitched peaked your interest specifically?
(You want appointments? Well what’s wrong with the leads/ appointments you’re currently getting)

So what motivate you to book today’s call and take the time of your day to talk to us?

So give me some background what was the motivation for booking the call with me today?

Question 18

What to do if the prospect motivation for booking the call is not clear

Answer 18

Is there a specific problem you were hoping we could solve?

Could you expand on that problem for me?

How long has this been? A problem for?

OK, so it sounds like (their problem) is the problem-is this something you’ve been tackling for while?

Question 19

What are the questions to ask to understand the details of their current situation?

Answer 19

So can you give me a high-level overview of your business?

So what do you sell with your business at the moment?

Who do you sell it to? What’s the target audience?

Are you pricing that?

So what are you currently doing when it comes to your marketing?

Question 20

Follow up questions to understand the details of their current situation

Answer 20

How many appointments are you booking per day right now?

How many appointments would you like to be booking every day or week?

What’s your closing rate on your appointments?

So just to clarify and be sure there’s no system or process in place to predictably generate appointments for the business right

How much money are you making per month with this business right now?

Question 21

What are the questions to ask to uncover the deep paint of your prospects current situation?

Answer 21

So what are you struggling with when it comes to booking appointments?

So what effect does inconsistent appointment bookings have on your business?

And how long have you been dealing with inconsistent appointment for?

Do you have a solution or a plan in place to deal with this issue as it
Currently stands?

What solutions have you tried so far to fix this?

PROBE: what did you not like about those solutions?

Where do you believe you’d be now if you’ve overcome this?

Question 22

What are the sub categories for their desired solution?

Answer 22

Achieve
Why?
Doubt
Urgency
Consequence
Commitment
Qualify (optional)

Question 23

What is the achieve phase in desired situation?

Answer 23

Now ideally what do you want to increase your appointment bookings to in the next three months

What should your appointment bookings look like in three months time?

And how does increasing your appointment bookings align with your longer-term vision? Paint me a picture of where you see your situation in 12 to 24 months from now.

Question 24

Why in the desired situation?

Answer 24

Probe: This is about understanding the deeper meaning behind why they actually want to achieve their goals.

Why do they actually want to book in more appointments every month? What would that do for their business? What would that do for them?

Why is getting more appointments important to you?
What effect would getting more appointments have on your business?
That specific, why that number specifically, why not X number?
Why do you want to make this investment? What’s the motor behind it?

Question 25

Doubt in the desired situation

Answer 25

So what’s stopping you from hitting the goal on your own? There’s so many ways to get more appointments you could run a blog , organic social media, call, I guess why try paid ads

Question 26

What is the urgency in the desired situation?

Answer 26

This is super important to understand why they need the solution now so that you can handle the objection of oh I’m going to start in a month two months time Now I know you said you’ve been dealing with this problem for a couple months now , what was it that made you want to solve this problem now? And is there any reason why now is not the right time to start doing things differently?

Question 27

What is the consequence phase in the desired situation?

Answer 27

This is about getting your client to imagine the pain of saying in their current situation doing what is not working. Painting the picture of the future without change. Have you thought about what would happen if you don’t do anything about this problem and your situation gets even worse? This has been your situation for the past months. What’s your plan? If nothing changes in your situation gets even worse. If you struggling to book appointment and nothing changes, what does the business look like a year from now? If you don’t change anything, what are the long-term negative implications?

Question 28

What is the commitment phase in the desired situation?

Answer 28

Would you settle for that? Are you committed to actually making that change and putting in the work? I’m going to hold you accountable to that going to make this change for you no matter what What kind of action do you need to start? Making in order to put yourself in the best situation to get appointment every single month?

Question 29

What are qualifying questions to ask at the end of desired situation phase?

Answer 29

Readiness: Are you ready to solve this now? Great then I just have a few questions to ensure this is a good fit Results If working with us, you just overcame low quality leads would that be worth your time? Probability What have you tried before? Why didn’t that work? Time If our program is a great fit for you, would you be able to start immediately or next month? Effort Are you able and willing to put in two hours per week of time? Financial If our program is a great fit for you and if the investment makes sense, would you be ready to make a financial decision today? Partner It sounds like you’re the decisionmaker. Is there anyone else you’d like to consult with for making an investment?

Question 30

How to transition into the pitch

Answer 30

This is for you to describe their problem like a doctor before giving them the medicine. Prospect, I don’t feel like I have any more questions It sounds like what’s most important to you right now is achieving at schools because of why they won’t solve it now and it’s urgent that we fix it now because of impact if not solved. You’ve been trying to do this on your own time but keep getting blocked by struggle. Does that sound right or am I missing anything? Well, I know hundred percent that we can definitely help Insert thoughts case studies personal story opportunities in their situation That in mind where do you think we should go from here? I can walk you through the entire entire process of A-to-Z of how we can help you get booked appointments if you’d like but you tell me where you’d wanna go. OK, prospect I suggest you get out a pen and paper take some notes that you make the best most educated decision by the end of this call if you want to move forward or not

Question 31

What is the commitment stage in the pitch?

Answer 31

This is getting them to commit to a yes or no thing so you can leverage it By the way before we dive into things can you do me a favour and just let me know at the end of the call? If this is something you wanna be a part of like a yes or no?

Question 32

What is the estate offer in the pitch?

Answer 32

So masonry companies usually come to us to get rid low quality leads and achieve booked appointments so that they can add an extra 6-7 figures in revenue in 30 days or their money back Does that make sense?

Question 33

What is the old way old result new way new result

Answer 33

What is the old way? Ex when it comes to booking appointment, here’s the problem, most people out there in the masonry niche are trying to use third-party platforms or incorrect behaviour What is the old result? And because of that they end up with low quality leads and type profit margins and ultimately can’t expand their team or increase their revenue Ask if this makes sense tie back to what they did in the past that didn’t work and wait for their acknowledge (golden words that’s right) What is the new way? So instead what we do is build backend systems and put internal sales agent in place to book confirm and nurture the leads in your pipeline to ensure your only getting on sales calls with pre-warmed qualified prospects What is the new result? Which allows you to get qualified appointment every single month and ultimately increase your revenue. How is this sounding before we continue? What part of that resonates? What questions do you have on that specifically? Here are some results this method got for our clients Share screen and show proof of results