Unit 2 - LO1 Understand where Information is Held Globally and How it is Transmitted

Question 1

Information formats

Answer 1

. Web pages
. Blogs
. Podcasts
. Streamed audio and video
. social media channels
. Document stores
. RSS feeds

Question 2

Web pages

Answer 2

. Server-side scripting, this means the page changes when it is loaded
. Client-side scripting, this means the pages changes dependant on the user

Question 3

Blogs

Answer 3

. For businesses to engage with their customers at a more informal level
. Converts the blog audience into potential new business leads

Question 4

Podcasts

Answer 4

. On-demand and time efficient
. You can listen anytime and anywhere
. Provides the audience with a stronger connection to the presenter

Question 5

Streamed audio and video

Answer 5

. Instant playback
. Needs high bandwidth
. Formats can include streamed real-time radio and television, catch-up shows, YouTube and Spotify

Question 6

Social media channels

Answer 6

. Allows users to interact, share, comment

. The high amount of users means they represent a source of data that can be used for marketing

Question 7

Document stores

Answer 7

. Cloud storage this includes google docs, dropbox and one drive
. Files can be uploaded to, and downloaded from such sites

Question 8

RSS feeds

Answer 8

. A small amount of information that may only be relevant for a bit of time, such as a flash sale