ch 6 terms Flashcards
linguistic relativism is
the strong influence language exerts on perceptions. Some languages contain terms that have no equivalents.
euphemism
a gentler term substituted for a blunt one
relative language
gains meaning by comparison
static evaluation
assumption that things are consistent and unchanging
disruptive language
an interference: fact-opinion confusion, fact-interference confusion, emotive language
low-context culture
uses language to express thoughts, feelings, and ideas as directly and logically as possible
high context culture
relies heavily on subtle, often non-verbal cues to maintain social harmony
emotive language
language that expresses the sender’s attitude rather than simply offering an objective description
equivocal language
ambiguous language that has two or more equally plausible meanings
