VARGO & Lusch - Service Dominant Logic

Question 1

The circle of the Service Dominant Logic

Answer 1

1. Actors involved in
2. resource integration and
3. service exchange enabled and constrained by
4. institutions and institutional logic/arrangements establishing
5. service ecosystems of
   => value co-creation

Question 2

The 5 axioms of SDL

Answer 2

1 Service is the fundamental basis of exchange
2 Value is cocreated by multiple actors, always including the beneficiary
3 All social and economic actors are resource integrators
4 Value is always uniquely and phenomenologically determined by the beneficiary
5 Value cocreation is coordinated through actor-generated institutions and institutional arrangements.

Question 3

Definition of service ecosystems

Answer 3

a relatively self-contained, self-adjusting system of resource integrating actors connected by shared institutional arrangements and mutual value creation through service exchange.